Fundraising

8 Jan 2015

Stephen Mally Donor care, Donor stewardship, New Year, Stewardship

US charities send New Years greetings

Earlier this week, I blogged about the fact I was inundated (in a good way!) by US charities seeking one final gift prior to the close of the calendar (and their fiscal) year. In that blog, I encouraged all organisations to test adding a calendar year-end appeal to your mix of communications this year and to use a similar approach to your own fiscal year-end appeals for 30 June.

On New Year’s Eve and New Year’s Day, I, likewise, received a host of donor care/stewardship messages from charities wishing me a Happy New Year and thanking me for my support of the charity over the past year. Some messages were simpler, while others included a year-in-review video or other communications tools. As a supplier to the non-profit sector, @FundraisingForce sent a greeting out to customers, prospective customers, and others in social media.

This simple and easy donor care method, like the calendar year-end appeal, should be added to your communication mix for 2015. I would also suggest suppliers in the non-profit space should do the same. Here is an example I received from Boston Children’s Hospital, which contained a video message. Happy New Year!

6 Jan 2015

Stephen Mally Calendar year end, Clinton Global Initiative, New Year, US Charities, Year end giving

US charities maximised year-end giving reminders

Just days prior to New Year’s Eve, my in box was populated with a multitude of email from US charities reminding me to make one last charitable gift prior to midnight on 31 December. Most charities offered the chance for my gift to be doubled or even tripled by a generous donor at year-end.

For US charities, this is their calendar year-end (as it is ours) and it is also their tax year-end. Nonetheless, I questioned why I received so few emails from Australian charities during the final week of the calendar year. Even those received did not push me for a calendar year-end gift.

I fully understand a year-end push happens the week including 30 June for Australian organisations due to our tax year. But, why is it that charities here do not also use calendar year end as an additional final push? Why not test both “giving seasons”?

While in the US over the holidays, I had a conversation with a man who is particularly philanthropic. He highlighted how many emails and letters he received from charities with offers for gifts to be doubled or tripled by other generous donors. The two of us are likely on hundreds and hundreds of charity lists – some overlapping and others unique. I suspect we have a good representation of what was out there at calendar year end.

As you start to implement your plan for the New Year, think about what you might adopt from others and test this calendar year. Think about whether a calendar year-end push is worth testing for your organisation.

Here are several examples received from US organisations. Happy New Year!

1 Jan 2015

Stephen Mally Fundraising, FundraisingForce, Happy New Year

Happy New Year from FundraisingForce

FundraisingForce wishes you and everyone in your organisation a very Happy New Year!

May 2015 be filled with all good fundraising success!

31 Dec 2014

Stephen Mally 2015, BPay, Cause Related Marketing, Challenge gifts, Data cleansing, Data hygiene, Donation Tin, Donor care, FundraisingForce, Give Jar, Giving Tuesday, Goal setting, Ice Bucket Challenge, Matching gifts, New Year, Passwords, Personal Brand, PostPay, Professional development, QR codes, thank you notes, Year in Review

FundraisingForce – A Year in Review

For FundraisingForce’s year-end blog, we thought it was appropriate to take a look back at our blog posts over this past year and to do a bit of a year in review. We launched the Website for FundraisingForce in early June and what a year (6 months, actually) it has been! This last year, FundraisingForce…

…challenged you to think about the last time you sent something handwritten to someone, including thank you notes.
…suggested preparations for the end of the financial year on 30 June 2014.
…suggested each charity needed to be prepared to respond to customer service issues via Twitter, just as airlines, hotels, retail stores and others have to be prepared.
…offered an overview of how some organisations handle opt-outs.
…highlighted the fact most organisations in Australia do not offer BPay and PostPay as an option for giving for their donors.
…questioned why charities do not appear to utilise QR Codes in appeals and in other marketing.
…asked whether you have an elevator pitch to describe your charity and what you do for the charity.
…discussed collaborative goal setting.
…suggested customer service is the most import deliverable.
…spotlighted the good donor care provided by Zoos Victoria Foundation.
…discussed the importance of good data hygiene.
…highlighted the importance of matching gifts and how rare they are in Australia.
…offered four steps to donor care.
…gave ideas for professional development.
…asked whether donor welcome packs are a thing of the past.
…offered the opinion that cause related marketing is also rare in Australia.
…applauded the Ice Bucket Challenge.
…also applauded an August telemarketing call.
…suggested your charity test an ask in your donor acknowledgement/thank you letters.
…gave training options for your team.
…highlighted why gifts in honour or memory of someone are really sensitive gifts.
…introduced the DipJar to potentially replace donation tins.
…showed you how to find hot prospects for spring.
…offered advice to prepare for a disaster.
…gave additional suggestions and advice on staff training.
…offered advice to set passwords and not store them on Post-it Notes!
…suggested challenge gifts to motivate your donors to give.
…introduced the concept of personal brand.
…highlighted charities offering holiday cards.
…promoted GivingTuesday and its success a multitude of times.
…and, we highlighted selfless acts on behalf of charities, including those of MaryRose Mazzola of Massachusetts.

FundraisingForce sincerely hopes the various topics we have blogged have been of interest and benefit to you and others in your organisation.

Special thanks to RamtinWorld for designing a terrific Website and a platform for FundraisingForce to be able to communicate with all of you worldwide.

FundraisingForce wishes you all best wishes for 2015. Happy New Year!

24 Dec 2014

Stephen Mally Christmas, FundraisingForce, Thank you

Merry Christmas from FundraisingForce

Merry Christmas! Thank you for your support of FundraisingForce in our inaugural year! May you have the happiest of holidays. All best wishes for the New Year!

23 Dec 2014

Stephen Mally Birthday, Christmas, Gifts in honour, Gifts in memory, MaryRose Mazzola, Tribute giving

Selfless acts for Christmas, birthdays or other milestones

A birthday reminder? Indeed, my birthday is just around the corner. It’s 5 January. On 5 December I received an email reminder about my own birthday and a terrific suggestion by Crowdrise, an online fundraising Website.

In this email reminder, Crowdrise suggested I set up a page for charity and ask friends to give in my honour to the charity. I thought this was a terrific idea and one many may implement.

The email reminded me of someone from Boston. A young woman named MaryRose Mazzola with whom I became acquainted with when she was just a young girl. MaryRose asked family and friends to give a donation to Lahey Clinic in lieu of gifts for herself on her 12th birthday. When Lahey Clinic was notified, I remember being amazed that someone so young would act in such a way. Motivated by an illness her beloved Grandmother (Nana) had, she wanted to make a difference as a 12 year old. I am not sure most adults would act in such a way, but MaryRose set a good example for all of us.

This last week, I was at a client site and learned about a 9 year old boy who is giving the money which would have been spent on his Christmas gifts to this particular charity. This story reminded me of MaryRose and the others who take such selfless acts to make a difference. Not only are people like MaryRose and this boy raising needed funds, but they are also attracting new donors to these charities who may otherwise have not donated to their charity of choice (or donated at all).

MaryRose, now attending Harvard University Law School, recently reported she has raised $100,000 to date in donations in tribute to her Nana. This is truly remarkable.

fundraising This holiday season, I hope you will think about what you can do. And, perhaps, you will set up a giving page in lieu of your birthday, anniversary, or some other milestone event. Organisations like GoFundraise, Everyday Hero, JustGiving and others are set up specifically to aid you in such efforts. As individuals we can do what GoFundraise call Do It Yourself (DIY) fundraise and get started now. As charities, we can promote such activity as party of our gifts in honour/gifts in memory program.

MaryRose Mazzola set a good example for each of us to follow and now it’s our turn.

18 Dec 2014

Daniel Bernstein airline miles, airline points, Charities, charity miles, Fundraising, NFP, Non-profit

Airline Points – Not just for flying

As the calendar year comes to an end, many of us are about to leave for a Christmas or New Year’s Holiday. For some, like me, it means heading off to the airport for a flight.

Although many of us can think of some downsides of air travel like security lines and uncomfortable seats; there are upsides, too. One is the ability to accumulate frequent flyer points and miles.

Most of us acquire points when we fly for business or pleasure, but many of us do not redeem those points for awards. Sometimes they accumulate for years just sitting in our account, waiting to be used. Or maybe you have accrued some points, but not quite enough for a free ticket? Or your points are about to expire due to lack of account use?

Did you know some frequent flyer programs allow you to make gifts to deserving charities by converting your earned miles and points into cash donations? What a great way to use small amounts of miles!

Looking at the two largest airlines in Australia, each offers multiple opportunities to give:

Qantas lets you choose from six (6) non-profit organisations, including The Clontarf Foundation, UNICEF, and Make-A-wish Australia. For each organisation, you can choose as few as 2,900 points minimum donation with increasing amounts for larger gifts.

Virgin Australia allows you to choose among eighteen (18) non-profits to make your donation, including AIME, Black Dog Institute, Camp Quality, Kids Helpline, Oaktree Foundation, and Youth Off the Streets. There are two gift levels offered for each charity, with minimum amounts starting at 4,500 points.

I applaud these two airlines for giving their customers an option to use their points in a charitable way – especially if these points were never going to be used for other purposes.

Even if you only fly a few times a year, join the airline program of your choice and donate the all the points you earn to help a worthy cause. If you are a business traveller, it is likely you have a few extra points to donate as you finish up for the year.

So as we take off for our holidays, lets consider ‘cashing in’ those points for a donation. We can then sit back, relax and know we have made a difference.

11 Dec 2014

Stephen Mally Charities, Fundraising, GivingTuesday, Non-Profit Times

It is beginning to look a lot like Christmas for #GivingTuesday Participants

According to the latest news, charities really benefited from #GivingTuesday. The latest total being reported is close to $50 million raised on this important day for philanthropy worldwide.

Non-Profit Times reports close to $47 million as of last Tuesday, this is up from $32 million Non-Profit Times reported one year ago. This number is a tally from various companies including Blackbaud, DonorPerfect, Network for Good, Razoo, and Click & Pledge. Imagine the total if every supplier accepting online donations participated and numbers were reported for all suppliers worldwide! The report suggests the number also does not include any number from PayPal, which reported some $4 million last year on #GivingTuesday.

Why is this important to those of us in Australia? While there are no totals reported for #GivingTuesday Australia, it proves collective movements work. When we work together we all gain. Some people suggest there is a lot of competition for the charitable dollar. While I do not doubt that fact, there also is much to be learned about movements like #GivingTuesday, which show when we approach philanthropic giving through a mass marketing effort and encourage people to give everyone wins.

Learn how you can become involved through the Australian GivingTuesday website. Sign up today and start to plan for 2015.

9 Dec 2014

Stephen Mally Charities, Charity, Fundraising, GivingTuesday, Innovation, Non-profit suppliers

How was your day? Your #GivingTuesday, that is.

Just one week ago today, our sector experienced #GivingTuesday. It appeared some Australian charities took advantage of this vast worldwide marketing campaign while others are still unaware of the campaign or have not yet jumped in.

Organisations like Blackbaud report worldwide giving on this #GivingTuesday was up 36% compared to #GivingTuesday 2013. Here are some other statistics reported:

Since the inaugural #GivingTuesday in 2012, overall online giving is up 159%.
Blackbaud processed more than $26.1 million in online donations on #GivingTuesday 2014, up from the $19.2 million processed on #GivingTuesday in 2013.
Online transaction volume grew 50% compared to 2013.
The average online donation on #GivingTuesday 2014 was $128.30, slightly down on last year.
17% of online donation form views came from a mobile device.

Royal Institute of Deaf and Blind Children (RIDBC) is the only Australian charity to have solicited me directly and mentioned #GivingTuesday in the solicitation. In fact, RIDBC sent me an SMS and asked me to give by responding with the word “Joy”. I complied and I was sent to a giving page where I was offered the chance to make a gift. After I made the donation, I received a thank you via SMS and I was offered the chance to give again. I gave it a “test” and retyped the word “Joy”, which automatically converted to an additional $5 contribution because my credit details had been tokenised when I made the original contribution.

After tweeting about this terrific experience, I learned RIDBC is using GiveEasy SMS as a new channel to offer supporters a fast, innovative, and effective way to give a donation.

If your charity did not participate in #GivingTuesday this year, why not start planning for next year’s #GivingTuesday and determine a means to wrap it in your organisation’s Christmas Appeal? Also, I suggest organisations give GiveEasy a review and see if SMS giving should be in your future. Perhaps you might implement SMS giving in the New Year!

2 Dec 2014

Daniel Bernstein Charity, Fundraising, Giving Tuesday, NFP, Non-profit

On #GivingTuesday Teach Your Children to Give

Today, December 2, 2014 is #GivingTuesday, which is “a movement to celebrate and provide incentives to give.” According to the GivingTuesday Australia website, “This effort harnesses the collective power of a unique blend of partners – charities, families, businesses and individuals – to transform how people think about, talk about and participate in the giving season.”

I would like to take a moment to concentrate on one word mentioned in their purpose statement – families. Especially how they talk about and participate in the giving season.

Here, in Australia, families and individuals are very charitable, especially when it comes to “emergency” situations like natural disasters. Individuals have historically given more than governments when it comes to philanthropy.

As citizens of the world, we embrace the idea that helping others helps our community and ourselves. As people, we enjoy raising money to help support the mission and goals of an organization. We feel we can “end this disease”; provide education or clean water; and save animals. It’s the idea we can work together for the betterment of all.

Those who participate in giving of their ‘treasure’ understand the importance of living in a safe, secure and strong society. One where we feel an obligation to give back to society in order to provide the ‘essentials’ of a community – A Home, Food/Water, Healthcare, Education and Economic Opportunity.

During this giving season it is very important for parents to pass this message to their children.

HandsHoldingCoins A good lesson would be to speak with our children about SMALL DONORS making a difference. Discuss participating in a ‘gold coin donation’ program and use one of the following examples to illustrate small donations can make a great impact.

In 1938, Polio victim US President Franklin D. Roosevelt started the National Foundation for Infantile Paralysis (NFIP). The newly formed organisation turned to media stars to give the message about how a donation of a single dime (10 cents) could add up to an amount that would be big enough to fund research to find a vaccine for polio. The idea that One dime could help in the fight to end polio led to a well chosen campaign name – The March of Dimes. In the first year over US$238,000 arrived at the White House – all in dimes! By 1959, a total of $622 million had been raised. By 1979, polio was eradicated in the United States.

It’s likely your children have never even heard of Polio because of these efforts from small donors. Ask them to imagine speaking to their children about diseases that no longer exist because of their future efforts. Or maybe speak with them about the Tsunami Relief efforts in 2005 or the Bushfire efforts in 2009.

Or talk about causes that affect your family or friends. Here is a list of causes to consider:

AIDS Education/Awareness
Animal Protection
Environment and Conservation
Health
Hunger and Homelessness
Human Rights
Literacy and Education

The goal in these discussions is to have your children think about what their lives would be like without access to basic needs. And once you have talked about the idea of “giving back” and (I’m hopeful) chosen a cause to support with your children, put those gold coins into action.

From today, December 2, 2014 through to Christmas, have everyone in the family take their coins or money they would have spent on “treats” and collect it all in a jar. Place it where everyone can watch the pile get higher. Before the end of the year, donate the money to your charity of choice. You and your children will have participated in the giving season.

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