About Us
FundraisingForce hires only the most highly experienced fundraisers.
Each consultant carries subject matter expertise in the area assigned. The advantage of a FundraisingForce consultant is the fact that our consultants have walked in your shoes and understand your business inside and out saving you time and project costs.
Stephen Mally
FundraisingForce hires the most seasoned consultants to bring the highest level of expertise to your non-profit organisation or university.
Stephen Mally CFRE FFIA is the Director of FundraisingForce.
Stephen Mally brings over 30 years of fundraising and non-profit consulting to the project. Having served as a 20-year fundraising veteran in the United States for a variety of health care related charities and hospitals, Stephen transitioned to consulting in Asia-Pacific and in Europe in 2008 where he has consulted with over 500 organisations in those regions gaining a vast amount of diverse exposure to diverse organisations, SRM solutions, fundraising programming and fundraising operations.
Stephen acquired his Certified Fundraising Executive (CFRE) credential in 2012. Less than 150 fundraisers in Australia and New Zealand hold the CFRE credential, which is the first globally recognised credential for fundraising professionals. CFRE International certifies experienced fundraising professionals aspiring to the highest standards of ethics, competence and service to the philanthropic sector.
Stephen was named a Fellow of the Fundraising Institute Australia (FIA) in 2017.
Speaking Engagements
Stephen Mally, Director, FundraisingForce, is currently accepting requests for speaking engagements that may be wrapped around his travel schedule.
A frequent presenter, Stephen has spoken at regional, national, and international fundraising and management conferences, including:
- Association of Development and Alumni Professionals in Education (ADAPE)/EducatePlus
- Association of Fundraising Professionals (AFP) Massachusetts
- Association of Fundraising Professionals (AFP) Hong Kong
- Association of Fundraising professionals (AFP) Singapore
- Association of Professional Researchers for Advancement (APRA)
- Blackbaud Conference for Nonprofits United States
- Blackbaud Conference for Nonprofits Asia-Pacific
- Council for Advancement & Support of Education (CASE) Asia-Pacific
- Fundraising & Philanthropy Magazine Australasia
- Fundraising Institute Australia
- JBWere
- The Newport Initiative
- Pathways Australia
- Variety – the Children’s Charity Australia
- Variety – the Children’s Charity International
- Women in Development (WID)
Stephen has also been published in:
- Third Sector Magazine (March 2017).
- The Non-Profit Voyeur (Fundraising and Philanthropy Magazine, April 2014).
- I’m Watching You! Fundraising and Philanthropy Magazine (April 2013 and May 2012).
- Data Hygiene is Everybody’s Business Fundraising and Philanthropy Magazine (April 2011).
- Data Hygiene is Everybody’s Business Fundraising Institute New Zealand (FINZ) (June 2010).
- Ask Your Constituents for Money? You Bet! A white paper for Association of Fundraising Professionals (AFP and Blackbaud (May 2008).
Our Services
CRM Selection
Whether your organisation is selecting a constituent relationship management (CRM) solution for the first-time or is upgrading something already in place, our expert consultants will work with your team to find the perfect solution to meet the requirements of your non-profit organisation or university.
FundraisingForce will assist your charitable organisation to:
- Identify and document organisation-wide requirements.
- Craft a tender for proposals.
- Manage the demonstrations.
- Serve as a bridge between your organisation and the suppliers.
The end result is an ability for your organisation to focus on fundraising and management of your non-profit organisation while being guided through the very difficult and important process to select a solution to meet your organisation-wide requirements.
FundraisingForce has no affinity to any supplier or product in the marketplace. We truly are the independent and objective partners to help you find the best fit for your organisation.
Database Analysis
Not every organisation seeks to replace their constituent relationship management (CRM) system. Some simply need a “tune up” of their CRM solution in order to realign it to meet the non-profit organisation’s business objectives.
Your CRM is the most important asset your organisation owns. Receiving an external, independent analysis is the best way for your organisation to determine if you are making the best use of your CRM. Our firm has experienced consultants who have conducted more than 750 of such analyses over the last several years and has expertise to identify areas for improvement, opportunities to implement best practices, and ways in which your organisation may increase fundraising and decrease costs.
Fundraising Review/
Strategic Planning
Fundraising Review
Have you ever looked at something for weeks, months, or even years, and failed to see the issues or opportunities for improvement? An objective, outsider evaluation of your overall fundraising program is often times the best way to analyse what is working well, which programmes deserve an “early retirement” and where there is a chance for revitalisation or new programmes to take their place.
Fundraising Strategic Planning
A fundraising review is the first step in an overall strategic planning process. A fundraising strategic plan (FSP) is a three-year roadmap to guide your organisation toward a destination. A FSP is a vital component, which identifies the overall fundraising goal of the organisation, breaks the goal into specific strategies by fundraising area, and offers key objectives, tasks, and assignments at the programmatic level. Every person in your organisation will participate in the process to receive total buy-in from your team.
The FSP will include:
- A review of fundraising history, including key income streams and associated expenses.
- A review of gaps across the organisation.
- A comparative analysis to show how your organisation stacks against industry peers.
- Goals, objective and assigned tasks by fundraising area.
- Tools to measure the outcomes of the FSP quarterly, annually and across the lifespan of the plan.
Fundraising Program Management
Whether your organisation lacks fundraising expertise, has experienced a recent staff vacancy, or needs an extra set of hands to achieve fundraising objectives, FundraisingForce has experienced fundraisers who may assist in:
- Direct marketing.
- Regular giving.
- Major Gifts.
- Trusts and Foundations.
- Corporate Partnerships.
- Special Events.
- Donor Stewardship/Donor Care.
Mystery Shopping
Ever wonder how your organisation measures up against industry best practices? FundraisingForce offers a mystery shopping service to gain an independent evaluation of your organisation focused on hey areas, such as:
- Donation/gift giving experience.
- Receipting and acknowledgement processes.
- Repeat solicitations of donors.
- Donor care and stewardship.
FundraisingForce has mystery shoppers how will serve as donors of your organisation and conduct evaluations of multi-channel approaches over a timeframe of months or years. Organisations receive a report post-campaign, as well as an annual report, which offers organisation management insight and objective evaluations.
Testimonials
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Blog
Case for Support – a Valuable, Essential Tool
A case for support is crucial for a charity because it serves as the cornerstone of its fundraising and communication strategies. It articulates why the organisation exists, what it aims to achieve, and why donors, volunteers, or stakeholders should invest their time, money, and energy into its mission. Here is why a Case for Support […]
Charity CRM vs. Database: Understanding the Difference
For charities and nonprofits, managing donor relationships and operational data effectively is key to achieving their mission. Two essential tools often used in this context are a CRM (Customer Relationship Management system) and a database. While they may seem similar at first glance, they serve distinct purposes and offer unique functionalities. In this post, we’ll […]
The Impacts of Remote Work on Charity Staff: Positive and Negative
The COVID-19 pandemic accelerated a shift toward remote work, including in the charity sector. While remote work offers flexibility and cost savings, it also brings challenges to collaboration, morale, and mission alignment. As charities navigate the future of work, understanding these impacts is crucial to making informed decisions. In this post, we explore the positive […]
Top Fundraising Strategies for Charities to Kick 2025 Off Strong
As 2025 begins, it’s the perfect time for charities to refresh their fundraising strategies and set the stage for a successful year. With the evolving nonprofit landscape and changing donor expectations, being proactive and innovative is key to achieving your goals. Here are the top fundraising strategies to kickstart your 2025: 1. Leverage Digital-First Campaigns […]
Scheduling 5 Donor Stewardship Calls Per Week in the New Year
As a nonprofit professional, you know that building strong relationships with donors is key to sustaining your organisation’s mission. But in the hustle and bustle of day-to-day operations, donor stewardship can sometimes take a backseat. That’s why committing to a specific goal—like scheduling at least five donor stewardship calls per week—can make all the difference. […]
Maximising Your Charity’s CRM in the First 90 Days Post-Go-Live
Implementing a Customer Relationship Management (CRM) system is a big step for any charity. A good CRM can streamline donor management, enhance fundraising efforts, and improve overall efficiency. However, the key to success lies in how you use it during the critical first 90 days after Go-live. Here are practical steps to ensure your charity […]
How Charities Can Use a Blog to Connect with Donors
In today’s digital age, blogs are more than just a space for sharing updates—they’re powerful tools for storytelling, engagement, and building trust. For charities, a well-maintained blog can deepen relationships with donors by offering them a glimpse into the heart of your mission. It’s a space to inform, inspire, and show the tangible impact of […]
Why Charities Should Set KPIs for All Teams (Not Just Fundraisers)
Key Performance Indicators (KPIs) are an essential tool for driving success and accountability in any organisation. In charities, they’re often associated with fundraising teams—tracking campaign performance, donor retention, and revenue targets. However, operational teams play a pivotal role in ensuring that programs run smoothly, beneficiaries are served effectively, and resources are managed efficiently. Setting KPIs […]
What Charity Fundraisers Can Learn from Political Campaigns
Political campaigns and charity fundraising have much in common. Both rely on mobilising people, telling compelling stories, and inspiring action. While the goals may differ—winning votes versus securing donations—the strategies used by political campaigns can offer valuable lessons for charity fundraisers looking to amplify their efforts and engage supporters. Here are key lessons fundraisers can […]
Appropriate Christmas Gifts for Donors: A Guide
As the Christmas season approaches, it’s the perfect time to thank the donors who have supported your nonprofit throughout the year. Thoughtful Christmas gifts can deepen your relationship with donors by showing your appreciation for their generosity. However, choosing the right gift can be tricky—you want something meaningful but not extravagant. Here’s a guide to […]