According to the latest news, charities really benefited from #GivingTuesday. The latest total being reported is close to $50 million raised on this important day for philanthropy worldwide.
Non-Profit Times reports close to $47 million as of last Tuesday, this is up from $32 million Non-Profit Times reported one year ago. This number is a tally from various companies including Blackbaud, DonorPerfect, Network for Good, Razoo, and Click & Pledge. Imagine the total if every supplier accepting online donations participated and numbers were reported for all suppliers worldwide! The report suggests the number also does not include any number from PayPal, which reported some $4 million last year on #GivingTuesday.
Why is this important to those of us in Australia? While there are no totals reported for #GivingTuesday Australia, it proves collective movements work. When we work together we all gain. Some people suggest there is a lot of competition for the charitable dollar. While I do not doubt that fact, there also is much to be learned about movements like #GivingTuesday, which show when we approach philanthropic giving through a mass marketing effort and encourage people to give everyone wins.
Learn how you can become involved through the Australian GivingTuesday website. Sign up today and start to plan for 2015.