Good stewardship – made simple. That’s what University of Queensland understands. On Tuesday of this week, I received a hand written note from a third year pharmacy student thanking me for my recent contribution to the University of Queensland.
When was the last time you received a hand written note? Maybe a birthday or Christmas card, but rarely anything more. When you receive a hand written piece in Post, it stands out in your letterbox amongst the mountain of machine-processed mail. The added personalisation matters. Not every piece of mail could be produced in this manner due to volume and time constraints. However, pieces like this one, received from University of Queensland, make a difference when hand written.
What also matters about this piece is the fact it is not just hand written, but it comes from a student receiving financial support from many donors across the university.
I wrote a FundraisingForce blog post about the gift giving experience with University of Queensland and the dynamic call received from a student. This hand written note is just one more step University of Queensland take to engage people like me, giving small amounts of money on a routine basis. Want to improve your organisation’s stewardship? Look to University of Queensland as a model.