How current is your LinkedIn profile? Do you have more than one profile? Are you two employers behind in terms of your employment history? Is all your information up to date, but you do not post routine updates or maintain contact with others via LinkedIn?
Think all this does not matter? It does.
As a small business owner, I can report that approximately 50% of my business comes via LinkedIn. The other half comes from word of mouth, the FundraisingForce Website, Google searches, and other sources.
Do not discount the importance of LinkedIn even as an employee of a non-profit organisation. Think of the ways LinkedIn is important to your charity and to you as a leading fundraiser:
- Donors investigate leadership of organisations via LinkedIn. Whether donors are researching staff or board leadership, donors want to know who is involved and what experience those parties bring to your charity.
- Prospective employers and executive recruiters are using LinkedIn as one of their top means to find new talent.
- Professional and service organisations research committee members and leaders in order to surface leaders.
Encourage your staff and colleagues to maintain a healthy LinkedIn profile. Ask staff to routinely update the profile in order to maintain a high ranking amongst the massive numbers of LinkedIn profiles. Link other social media accounts to update your LinkedIn profile, as well.
Above all, remember LinkedIn is not a casual social media website such as Facebook. Keep your posts processional and ensure your profile mirrors your professional brand. Adopt a social media policy for your employees and ensure staff adhere to the social media policy.