GivingTuesday

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Donor? Volunteer? Each Need to Make the Most of GivingTuesday

Photo by RDNE Stock project on Pexels.com

GivingTuesday has become an annual tradition where people around the world come together to make a positive impact through charitable giving and volunteering. Launched in 2012, this global generosity movement, celebrated on the Tuesday following Thanksgiving, encourages everyone to give back, whether through donations, volunteer hours, or by simply spreading the word about causes they care about. But how can you participate in a meaningful way? Whether you’re looking to donate, volunteer, or both, here’s a guide to help you maximise your impact on GivingTuesday.

1. Do Your Research on Organisations and Causes

Before giving, take some time to think about the causes closest to your heart. GivingTuesday is a fantastic time to discover new organisations doing impactful work, but it’s also essential to ensure your donation or effort goes where it can make the most difference. Here’s how:

  • Explore Local and Global Causes: Think about whether you want to support a local charity or make an impact on a global scale. Platforms like GuideStar and Charity Navigator are excellent resources for finding reputable nonprofits.
  • Check for Transparency: Look for organisations that are open about their finances, goals, and accomplishments. This ensures your donations are being used effectively.

2. Set a Budget for Giving

If you plan to give financially, setting a budget can help you maximise your impact without overspending. Consider a few ways to structure your donation:

  • One-time Donation: Many organisations appreciate a one-time donation, especially on Giving Tuesday when they aim to reach annual fundraising goals.
  • Monthly Donations: If you want to give back regularly, setting up a monthly contribution can be a game-changer for nonprofits, helping them maintain stable funding.
  • In-kind Donations: Some organisations accept goods or supplies, so you can give back by providing what they need most. Check their websites or Giving Tuesday listings to find their wish lists.

3. Make a Difference with Your Time by Volunteering

If financial donations aren’t feasible for you this year, offering your time and skills is equally valuable. Here’s how to get involved as a volunteer:

  • Local Volunteer Opportunities: Many nonprofits host special events or need extra hands on GivingTuesday. You can reach out to local organisations, check volunteer boards, or use platforms to find opportunities.
  • Virtual Volunteering: Not all volunteering requires being on-site. Virtual options are great for people with busy schedules or those who want to support causes far from home. Many organisations need help with social media, graphic design, tutoring, or online outreach.
  • Group Volunteering: If you have friends, family, or coworkers interested in joining, consider volunteering as a group. This can create a more significant impact and is a fantastic way to bond over a shared cause.

4. Multiply Your Impact through Matching Programs

Some employers offer matching gift programs where they match employees’ donations, doubling or even tripling the impact. Here’s what you can do:

  • Check with Your Employer: Find out if your company offers a matching gift program. You might be surprised to see that many corporations encourage charitable giving by amplifying donations.
  • Encourage Your Network: Even if your company doesn’t offer matching, spreading the word about donation-matching programs might inspire others in your network to participate. Some organisations run specific GivingTuesday matches to incentivise more donors, so it’s worth checking if your chosen nonprofit offers this.

5. Share the Giving Tuesday Spirit

The power of GivingTuesday is in its community. Sharing your participation can inspire others to join in and build more support for the causes that matter to you. Here’s how you can spread the word:

  • Social Media: Share why you’re giving or volunteering, using the hashtag #GivingTuesday to reach a broader audience. Encourage others to support the cause by sharing photos, stories, or updates on your experience.
  • Host a Mini Fundraiser: Many people fundraise for their favourite nonprofits. Platforms like Facebook, Instagram, and GoFundMe make it easy to set up a fundraiser for a cause and share it with your friends and family.
  • Challenge Your Friends: Friendly challenges work wonders! Invite friends to join you in volunteering or match each other’s donations. A little healthy competition can lead to big donations and a lot of goodwill.

6. Reflect on Your Impact

Once GivingTuesday is over, take some time to reflect on your contributions and what you’ve learned. Consider what moved you the most, and think about how you might want to stay involved with your chosen causes throughout the year. Giving Tuesday doesn’t have to be a one-day affair—it can be the start of a more significant journey of giving and community involvement.

Conclusion

Whether you’re giving your time, money, or both, participating in GivingTuesday is a powerful way to make a difference. With a little planning and intention, you can maximise your impact and inspire others to join the movement. After all, the true spirit of GivingTuesday is about building a culture of generosity, and every contribution counts – whether a volunteer or a donor.

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Last-Minute Tips for Nonprofits to Shine on GivingTuesday

GivingTuesday

GivingTuesday is just around the corner! While many organisations start planning months in advance, it’s not too late for nonprofits to engage donors and make a meaningful impact on this global day of giving. Whether you’re a small local charity or a larger organisation, there are several effective strategies you can implement last minute to boost your visibility and encourage donations. Here’s how to make the most of GivingTuesday even if you’re short on time.

1. Leverage Your Existing Network

One of the best assets your nonprofit has is its community of supporters. Reach out to your current donors, volunteers, and advocates to amplify your Giving Tuesday message.

  • Email Blast: Send a concise, heartfelt email to your mailing list explaining the significance of GivingTuesday and how their contributions can make a difference. Be sure to include a clear call to action, such as a link to your donation page.
  • Social Media Posts: Create engaging posts on your social media platforms, reminding followers of Giving Tuesday and encouraging them to donate or share your message. Utilise eye-catching graphics or videos to grab attention.

2. Craft a Compelling Story

People connect with stories. Use this to your advantage by sharing impactful narratives that illustrate the importance of your work. This can help motivate potential donors to act.

  • Highlight Success Stories: Share testimonials or stories from individuals or communities that have benefitted from your organisation’s efforts. Authentic, emotional narratives can inspire people to contribute.
  • Create a Sense of Urgency: Emphasise the time-sensitive nature of GivingTuesday. Let your audience know that their donations will make a direct impact on your programs or services.

3. Host a Last-Minute Fundraising Event

If time allows, consider organising a quick virtual or in-person event to drive donations.

  • Online Fundraising Drive: Set up a live-streamed event on platforms like Facebook or Instagram, where you can share updates about your organisation, showcase projects, and encourage viewers to donate in real time.
  • Social Media Challenge: Create a challenge that encourages supporters to participate and share. For example, you could ask them to post about their favorite memories with your organisation and tag others to join.

4. Utilise Matching Gifts

Matching gift opportunities can incentivise donors to give, as their contributions will be doubled or even tripled.

  • Promote Matching Gift Opportunities: If your organisation has secured a matching gift from a donor or corporate partner, promote this heavily on your social media and email communications. Highlight how every dollar donated on GivingTuesday will go further.

5. Engage Your Board and Volunteers

Your board members and volunteers can be powerful advocates for your organisation, especially on GivingTuesday.

  • Mobilise Your Board: Encourage board members to reach out to their personal networks and help spread the word. They can share your posts, make calls, or send emails to encourage donations.
  • Volunteer Outreach: Enlist your volunteers to assist in promoting your cause. They can share posts, participate in events, and engage their networks, amplifying your reach.

6. Optimise Your Donation Page

Ensure that your donation process is as seamless as possible, especially if you’re ramping up efforts at the last minute.

  • Simplify the Donation Process: Make sure your donation page is user-friendly and mobile-optimised. A complicated donation process can deter potential donors, so keep it simple.
  • Set a Specific Goal: Having a clear fundraising goal can motivate donors. Whether it’s funding a specific project or supporting a particular need, communicate this goal to your audience.

7. Follow Up and Thank Your Donors

After GivingTuesday, it’s essential to acknowledge and thank your supporters.

  • Thank You Messages: Send personalised thank-you emails or messages to donors as soon as possible. Gratitude fosters a connection and encourages future support.
  • Share Results: Update your supporters on the impact of their contributions. Sharing results, such as how much you raised or how the funds will be used, can keep your community engaged and motivated for future giving.

Conclusion

While planning for GivingTuesday typically starts months in advance, nonprofits can still create a meaningful impact even at the last minute. By leveraging your existing networks, sharing compelling stories, and engaging your community, you can inspire donations and drive awareness of your mission. Remember, every contribution counts, and your efforts—big or small—can make a significant difference. Make the most of this opportunity to foster generosity and support your cause!

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Giving Tuesday vs. Regular Charity Giving Days: What’s the Difference?

#GivingTuesday
Photo by GivingTuesday on Pexels.com

Every year, charities and nonprofits eagerly anticipate key moments when their efforts to raise funds and awareness gain significant traction. One of the most prominent among these moments is Giving Tuesday—a global generosity movement that takes place the Tuesday after Thanksgiving. But how does this day differ from any other regular charity giving day, and why is it such a unique opportunity for nonprofits?

The Rise of Giving Tuesday

Giving Tuesday, founded in 2012 by New York’s 92nd Street Y and the United Nations Foundation, was created as a response to the consumerism of Black Friday and Cyber Monday. It’s a day designed to celebrate and encourage charitable giving, not just in the U.S. but globally.

Since its inception, Giving Tuesday has seen exponential growth. In 2022 alone, it raised nearly $3.1 billion in the U.S., with millions of people participating from over 80 countries worldwide. It’s not just a day for financial donations, but for all kinds of generosity—volunteering, advocacy, and acts of kindness.

How Regular Charity Giving Days Work

In contrast, regular charity giving days are more localised, industry-specific, or driven by individual organisations. These might be annual or quarterly campaigns centred around specific causes, communities, or events. For example, a nonprofit might designate a “Spring Giving Day” or launch a special appeal on a founder’s anniversary.

While these charity days can be highly successful for targeted fundraising, they often lack the mass global momentum of Giving Tuesday. However, regular charity days allow for more tailored messaging and strategic alignment with an organisation’s specific audience.

Key Differences Between Giving Tuesday and Regular Charity Giving Days

  1. Scope and Reach
    • Giving Tuesday: As a global movement, it harnesses the collective power of individuals, businesses, and organisations worldwide. The sheer reach of Giving Tuesday offers an unparalleled opportunity to tap into a massive, engaged audience. Social media channels light up with #GivingTuesday, amplifying charitable causes far beyond their usual scope.
    • Regular Charity Giving Days: These tend to be more localised and focused. They’re typically aimed at a specific group of donors or supporters already invested in the cause. The scope is smaller, but often more intimate and relevant to the nonprofit’s core mission.
  2. Timing and Urgency
    • Giving Tuesday: Being just after Black Friday and Cyber Monday, Giving Tuesday benefits from the holiday season’s spirit of generosity. People are often in a giving mindset, especially after days of consumerism, and many plan their year-end donations around this time. The sense of urgency is heightened due to the social media buzz and the one-day focus.
    • Regular Charity Giving Days: These days can be scheduled at any time throughout the year, giving organisations more control over timing. The urgency may be based on specific needs (e.g., funding a particular project) or on matching donation drives. However, regular giving days don’t always carry the same sense of widespread urgency that Giving Tuesday inherently holds.
  3. Competition for Attention
    • Giving Tuesday: While the global scale of Giving Tuesday is a positive, it also means that charities are competing with thousands of other organisations for donors’ attention. Nonprofits need to work hard to stand out, often relying on creative campaigns, partnerships, and matching gifts to entice donors.
    • Regular Charity Giving Days: With a smaller pool of competing organisations, regular giving days allow for a more focused approach to donor engagement. Nonprofits can speak directly to their established audience without needing to cut through the same level of noise.
  4. Marketing Power
    • Giving Tuesday: One of Giving Tuesday’s greatest strengths is its built-in marketing momentum. The hashtags, media coverage, and influencer participation elevate the day’s profile to a level that individual nonprofits may not reach on their own. Additionally, many platforms (e.g., Facebook, GoFundMe) offer special features, donation matching, or fee waivers for donations made on Giving Tuesday, which helps boost overall participation.
    • Regular Charity Giving Days: The marketing push for regular giving days falls solely on the nonprofit. While this allows for targeted strategies, the reach is usually more limited unless the organisation has a strong digital presence and donor base.
  5. Global Generosity vs. Focused Support
    • Giving Tuesday: The essence of Giving Tuesday is global generosity. It invites everyone—whether an individual donor, a corporation, or a community group—to get involved. The breadth of participants can introduce nonprofits to new audiences, but it may also attract one-time or lower-commitment donors.
    • Regular Charity Giving Days: These days allow nonprofits to concentrate on specific donor segments—like major donors or local community supporters. The relationship-building opportunities are often more personal and can lead to sustained long-term support.

Which is Better for Your Nonprofit?

Both types of giving days offer unique benefits. Giving Tuesday is fantastic for reaching new donors, capitalising on global awareness, and benefiting from the increased visibility and urgency of the day. However, regular charity giving days allow nonprofits to be more strategic, with messaging that speaks directly to their audience and needs.

Many nonprofits find success in using both strategies. They leverage the broad reach of Giving Tuesday to engage a wide audience and then host additional, more focused giving days throughout the year to deepen relationships with their supporters.

The beauty of both approaches? They inspire giving, community, and change—exactly what nonprofits aim to foster.

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Preparing for GivingTuesday: Tips for Maximising Your Impact

Volunteering

GivingTuesday, the global day of giving, offers charities a fantastic opportunity to boost donations, engage with supporters, and amplify their message. It is 3 December 2024. To make the most of this day, preparation is key. Here are some practical tips to help your organisation get ready for GivingTuesday and maximise your impact.

1. Set Clear Goals

Define Objectives: Start by defining what you want to achieve. Is your goal to raise a specific amount of funds, attract new donors, increase social media engagement, or boost volunteer sign-ups? Clear objectives will guide your strategy and help measure success.

Set Realistic Targets: While it’s good to aim high, ensure your targets are realistic based on past performance and current resources. Setting attainable goals will keep your team motivated and focused.

2. Plan Your Campaign Early

Develop a Timeline: Begin planning your GivingTuesday campaign several months in advance. Create a detailed timeline that outlines key tasks, deadlines, and responsible team members.

Prepare Materials: Develop all necessary materials ahead of time, including social media posts, email newsletters, press releases, and promotional graphics. Having everything ready will make the execution smoother.

3. Craft a Compelling Message

Tell Your Story: A powerful narrative is crucial. Share stories that highlight the impact of your work and how donations make a difference. Personal stories and testimonials can be particularly compelling.

Create a Clear Call to Action: Be specific about what you want your audience to do. Whether it’s donating, volunteering, or sharing your message, a clear call to action will increase engagement.

4. Leverage Social Media

Build Buzz: Use social media to create excitement leading up to GivingTuesday. Share sneak peeks of your campaign, countdowns, and teasers to build anticipation.

Utilise Hashtags: Use the official #GivingTuesday hashtag to join the global conversation. Additionally, create a unique hashtag for your campaign to increase visibility and engagement.

Engage Influencers: Partner with influencers and community leaders who can help spread the word about your campaign. Their endorsement can significantly expand your reach.

5. Engage Your Donor Base

Segment Your Audience: Tailor your communication to different segments of your donor base. Personalised messages are more likely to resonate and result in action.

Send Pre-Event Communications: Inform your donors about your GivingTuesday plans in advance. Use email newsletters and direct mail to share your goals and how they can get involved.

Express Gratitude: Show appreciation for your donors’ past support. A heartfelt thank you can go a long way in building long-term relationships.

6. Optimise Your Online Presence

Update Your Website: Ensure your website is updated with current information about your GivingTuesday campaign. Make it easy for visitors to find your donation page and learn about your impact.

Streamline the Donation Process: Simplify the online donation process. Ensure your donation page is user-friendly, mobile-optimised, and offers multiple payment options.

7. Collaborate with Partners

Form Strategic Partnerships: Partner with local businesses, other nonprofits, or community organisations to amplify your reach. Collaborative efforts can lead to creative campaigns and shared resources.

Seek Matching Gifts: Approach corporate partners about offering matching gifts for donations made on GivingTuesday. This can incentivise donors to give more, knowing their contributions will be doubled.

8. Prepare Your Team

Train Your Staff and Volunteers: Ensure everyone involved understands the campaign’s goals, key messages, and their roles. Training will help your team effectively communicate and engage with supporters.

Assign Roles: Designate specific roles and responsibilities to team members. Having a clear structure will help ensure all aspects of the campaign run smoothly.

9. Plan for Follow-Up

Thank Donors Promptly: Express gratitude to your donors immediately after GivingTuesday. Send personalised thank-you emails or notes to show your appreciation.

Report Results: Share the outcomes of your GivingTuesday campaign with your supporters. Highlight the impact of their contributions and how the funds will be used.

Engage Year-Round: Use the momentum from GivingTuesday to keep supporters engaged throughout the year. Regular updates, success stories, and opportunities for involvement will help maintain their interest and support.

Conclusion

Participating in GivingTuesday can significantly boost your organisation’s visibility, donor base, and fundraising efforts. By setting clear goals, planning your campaign early, crafting a compelling message, leveraging social media, engaging your donor base, optimising your online presence, collaborating with partners, preparing your team, and planning for follow-up, you can maximise your impact on this global day of giving. With thoughtful preparation and execution, your organisation can harness the power of GivingTuesday to drive positive change and further your mission.

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#GivingTuesday – a worldwide effort to encourage philanthropy and volunteerism.

Each year I write a blog post about #GivingTuesday. In these posts, I encourage non-profit organisations across Australia to join this dynamic global campaign, which focuses on driving people and entities to give money, time, and product during one 24-hour period. #GivingTuesday is the original Giving Day, not simply focused on your organisation, but on a worldwide effort to encourage philanthropy and volunteerism. A giving day is becoming more popular in Australia and this is one that is pre-built for you.

Pre-built marketing effort

The nice part about #GivingTuesday is the fact the marketing materials and key ideas come to you from the #GivingTuesday organisation. Additionally, #GivingTuesday does not simply involve work on behalf of charities. #GivingTuesday also involves everyone across the sector and from all walks of life, including:

  • Individuals
  • Clubs and Organisations
  • Businesses and Corporations
  • Schools

#GivingTuesday will take place on 3 December 2019. It is always the Tuesday following the US Thanksgiving holiday. It was designed that way. Why? The concept is people indulge in their family and in themselves during the US long holiday weekend – they gather with family and friends, they eat a big meal, and they shop endlessly over the four-day weekend. By the time Tuesday rolls around, people are back to work and need to do something to balance that indulgence. Enter #GivingTuesday – an event featuring online and offline giving in a very focused and massive way.

#GivingTuesday is only 15 Tuesdays away. If #GivingTuesdasy sounds of interest to you, get your planning started and determine ways your non-profit organisation might take advantage of a pre-built marketing campaign to drive increased engagement and donations to your organisation.

Thinking of starting your own Giving Day? Perhaps #GivingTuesday is a better strategy for your organisation. Already have a Giving Day at another time during the year? Perhaps participating in #GivingTuesday will offer a boost to participation and revenue during another time of the year.

For more information on #GivingTuesday, check out their website today. If you want to discuss #GivingTuesday or Giving Days in greater detail, contact FundraisingForce.

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#GivingTuesday 2018 – these fantastic results speak for themselves

#GivingTuesday 2018 has come and gone. Reports suggest the income from #GivingTuesday have broken all previous records. Results include:1

  • 150+ countries participating (including Australia!)
  • 3.6M online donations
  • 14.2B social media impressions
  • 110+ community coalitions
  • $380M dollars raised online
  • $105.55 mean online donation

These fantastic results speak for themselves.

#GivingTuesday is a global day of giving fueled by the power of social media and collaboration.

Celebrated on the Tuesday following Thanksgiving (in the USA) and the widely recognised shopping events Black Friday and Cyber Monday, #GivingTuesday kicks off the charitable season, when many focus on their holiday and end-of-year giving.

Australia Takes Increased Interest in #GivingTuesday

The terrific news is Australia and Australian nonprofit organisations were an increased part of the 2018 success. More Australians, nonprofit organisations, and suppliers to the nonprofit sector participated this year than in years prior.

Do you wish your nonprofit organisation had jumped on the bandwagon?

It is not too early to plan for #GivingTuesday 2019 and to weave the program into your 2019 calendar. Here are some best practice examples to consider for next year from Dana Farber Cancer Institute, Mount Sinai Health System, Alzheimer’s Association, American Red Cross, and Joslin Diabetes Center.

Promote the Special Day

Reminding donors, lapsed donors, and prospective donors of the upcoming focused day of giving is critical. Their email in box will be busy with other charitable organisations doing the same. Create a campaign and messaging that will stand out amongst the others.

Countdown lock

Use a countdown clock in your messages leading up to #GivingTuesday and, certainly, in your EDMs throughout the #GivingTuesday itself.

Challenge Gifts/Matching Gifts

Challenge gifts and matching gifts are a terrific way to motivate new donors, lapsed donors, and existing donors to join/rejoin the giving family or to increase their donation on this milestone occasion.

 

Create a Sense of Urgency

Present a sense of urgency in the campaign.

 

 

 

 

Create Online Forms

Create online forms, which are dedicated to #GivingTuesday.

 

 

 

 

 

 

Plan to Participate in 2019

#GivingTuesday does not have to be viewed as difficult. The campaign incorporates aspects of campaigns your nonprofit organisation already utilises throughout the year.

Mark your planning calendars now for 3 December 2019 and commence planning in the new year. 

 

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#GivingTuesday, Australia

It’s the Tuesday following US Thanksgiving, Blackbaud Friday, Small Business Saturday, Cyber Monday. That means it’s #GivingTuesday, Australia.

What are you planning to do for #GivingTuesday? Have you had plans in place to execute for many months? Or, have you planned nothing at all?

#GivingTuesday is a unique opportunity for charities, suppliers, and donors to come together to boost charitable giving in one day and to do so world-wide. You can do as little or as much effort as you live. The beautiful part is the day falls smack in the middle of our Christmas appeal season in Australia. So, why not test the waters to see if it makes a difference for your non-profit organisation.

How can you charities, suppliers, and donors come together and get involved?

#GivingTuesday – Charities

  • Create a day-long social media campaign to promote giving to your Christmas or year-end appeal. Push donations online.
  • Conduct a one-day calling program to acquire new donors, renew past supporters, and upgrade those who are regular donors.
  • Get an army of volunteers to join you by calling to thank donors who have already supported your Christmas or end of year appeal.

#GivingTuesday – Suppliers

  • Give to your non-profit customers Christmas or end of year appeals.
  • Volunteer for the day at a local homeless shelter or other charitable organisation.
  • Give 10% back on all invoices for the month f December.

#GivingTuesday – Donors

  • Volunteer for a charity today or this evening – something you have been meaning to do for a long time.
  • Sign up to be a regular volunteer at the charity of your choice.
  • Become a regular donor to a charity of your choice.
  • Gather all the loose change you have and drop it off at a charity in your neighbourhood.
  • Clean out a closet and drop the clothes at Vinnies or Salvation Army so they may be sold to another loving home.

You see, #GivingTuesday does not need to be well planned and executed. Although, it helps increase your results if you do plan the activities and steps! #GivingTuesday can be the smallest acts of kindness or a large-scale campaign. #GivingTuesday is what you make it.

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GivingTuesday is just 14 days away – what are you doing to contribute?

#GivingTuesday, scheduled for 27 November 2018, is fast approaching. In fact, #GivingTuesday is just 14 days away. There has been an abundance of activity on social media this year, even here in Australia. It is fantastic to see the energy and the enthusiasm for #GivingTuesday this year. What are you planning to do to take advantage this international day of giving? What are you doing to contribute?

#GivingTuesday is a global day of giving fueled by the power of social media and collaboration.

Celebrated on the Tuesday following Thanksgiving (in the U.S.) and the widely recognised shopping events Black Friday and Cyber Monday, #GivingTuesday kicks off the charitable season, when many Australians focus on holidays and end-of-year giving.​

Let’s do something

Each of use an do something on #givingTuesday even if our own non-profit or businesses are not officially participating. O

Take action in your own community and in your own non-profit organisation. Whether it’s a fundraising event or piggybacking on an internal campaign, such as your Christmas appeal, take the opportunity this November to help the cause of your choice or your own non-profit organisation.

Australia is amongst the first of the more than 150 countries participating countries to recognise the day. Let us set the pace for the rest of the world.

 

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Is #GivingTuesday a gimmick? Perhaps. But, it is a gimmick that works

A few years ago, after the Fundraising Institute Australia NSW End of Year Celebration, I had a debate with another supplier about whether #GivingTuesday was anything more than a gimmick. I told the supplier she may think #GivingTuesday is a gimmick. But, it is a gimmick which works.

#GivingTuesday, founded in 2012, is a global day of giving fueled by the power of social media and collaboration. Sound like a gimmick you want to be involved in? Read on.

Background of Global Event

Celebrated on the Tuesday following Thanksgiving (in the US) and the widely recognised shopping events Black Friday and Cyber Monday, #GivingTuesday kicks off the charitable season, when many focus on their holiday and end-of-year giving. This year’s #GivingTuesday is on 27 November 2018 – just 47 days away,

How to Get Involved

One of the best ways to get involved is in your own community and in your non-profit organisation. #GivingTuesday has created a directory to help the general public find organisations, charities, events and more in their own community. As I have written in prior years, it may be 16 October, but it is not too late for your non-profit organisation to be part of #GivingTuesday.

The first thing you need to do is to register to participate and join the movement.

Thereafter, download the #GivingTuesday toolkit and put it to use.

Make GivingTuesday part of your year-end appeal by capitalising on the momentum and the publicity created by the massive giving day. Consider a volunteer drive you might conduct. Your CRM supplier may even be joining the bandwagon in Australia to help fuel the energy generated from this single focused day of donations of time and money. Salesforce.org and Blackbaud are engaged globally.

Giving days are successful at universities and across charitable organisations worldwide. These are campaigns which attract a lot of attention in the media and across social media platforms. People want to join movements and become engaged. In addition to the publicity, giving days generate a lot of funding in a short timeframe.

Giving days take a lot of work to organise. Why not join a campaign already created and tested worldwide?

A Gimmick

OK, I admit it. #GivingTuesday may be a little gimmicky. However, it focuses attention on the need to give back to our communities in a season filled with celebrations and a little bit of self-indulgence. Any gimmick which has raised more than $300 million and has over 150 countries on board is one I am happy to align with my company and myself. Let’s not criticise the good generated by #GivingTuesday and, instead, give the campaign a try in Australia. You will not regret jumping on the bandwagon and your organisation will likely benefit substantially.

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#GivingTuesday is two weeks away – on 28 November 2017

What is your charitable organisation planning for #GivingTuesday? #GivingTuesday occurs in just 13 days – on 28 November 2017.

If you have not already jumped on board, it is not too late. And, if you have decided to participate in Giving Tuesday, it is time to create a concise plan of activities for that date.

#GivingTuesday is one day when Australian businesses, non-profit organisation, community groups, families and individuals come to together to celebrate a day of giving and to kick off the giving season.

This effort harnesses the collective power of a unique blend of partners to transform how people think about, talk about and participate in the giving season. #GivingTuesday will inspire people to take collaborative action to improve their local communities, give back in better, smarter ways to the charities and causes they celebrate and help create a better world. #GivingTuesday will reinforce the power of social media to create a global moment that is dedicated to giving around the world.

Check out what other Australian charities are doing to take advantage of the GivingTuesday campaign by performing a simple Google Search. For example, UNICEF Australia is running a Giving Tuesday Appeal.

Are you a supplier to the Australian charitable sector or do you work for an Australian charity and want to know how to get involved in #GivingTuesday? Do not let another day go by – sign up today and become part of this global campaign to encourage philanthropy across the sector. On 2 November, Forbes Magazine ran an article called  Don’t Have A #GivingTuesday Campaign Planned Yet? 5 Shortcuts To November 28.Find out how to become involved at the GivingTuesday site.

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