Happy New Year
It’s new year’s eve. An end of financial year. Happy New Year, Australia! Many of us are receiving eMails and last minute pitches from companies and charities reminding us it is the end of the financial year. These eMails state it is our last day to purchase this item or that service and it’s our last day to give a donation this financial year.
Prior to today, our letter boxes were stuffed with advertisements and also with charitable appeals seeking that end of financial year purchase or last donation. In three days, I received over two dozen appeals because of the various charitable organisations I give to or am affiliated. That’s not a gripe – it’s just a reality. And, today, I woke up to a dozen emails from charities, alone, stating it was the last chance to give this financial year to save an organisation, to help another organisation reach their goal, and to help another discover life saving cures for diseases, etc.
It’s sort of like a political campaign. Candidates get their messages out through mass marketing and try to convince the voter they are the best choice or a terrific choice amongst the field. Non-profit organisations are in the same boat. Charities have made their case through the post, phone, and eMail. It is now up to people to decide : a) will they make a donation today and, if so, b) which organisations will they give their final donations to on the last day of the financial year?
Charities have done their job. Most non-profit organisations have been strategic and many have been persistent. Donors will make final decisions today. It’s all in their hands to decide. Let’s hope the donors decide yes on question a, above, and name your organisation in their answer to question b. Good luck! Happy New Year!
On behalf of FundraisingForce, Merry Christmas and Happy New Year to our customers, prospective customers, and the clients, students, members, and others those non-profit and charitable organisations serve.
We wish you the best this holiday season and we thank you for letting us be part of your year.
FundraisingForce is fortunate to work with a big variety of clients:
Education, cultural, animal welfare, health, hospitals and medical research institutes, environmental, and others;
Small, medium, and large sized non-profit organisations;
Brand new charities and well-established nonprofit organisations.
Your mission is our business!
We look forward to helping you to transform your fundraising and your nonprofit organisation in 2016.
From all of us at FundraisingForce to all of you – Happy New Year!
It’s the holiday season – a time of year of well wishes and surprises. As a donor to hundreds of Australian non profit organisations, I am most surprised by the lack of well wishes from charities this year.
I have received plenty of requests for support via Christmas since September. However, to date, I have received a total of three greetings or wishes from – one from charitable organisation and two from professional organisations.
The Sydney Opera House is the only non profit organisation to take the time to send Christmas greetings. The greeting, via Email, was multi-purpose, including: offering joyful wishes of the holiday season, as well as a calendar of upcoming events, and the opportunity to take in all the Opera House offers.
The other two greetings received were from professional organisations, including CFRE International and Australian Direct Marketing Association (ADMA).
As we rush out of the office to commence our Christmas and New Year’s breaks, it takes nothing more than a few minutes to craft an email and include a holiday graphic to let donors, volunteers, and others know you appreciate their support and to remind them there is ample opportunity to give one last gift before year end.
Charities tend to spend a significant time planning and analysing appeals. Why not take a bit of time to express appreciation and to wish your donors well in the New Year?
Merry Christmas and Happy New Year from FundraisingForce.
For a majority of organisations it is new year’s eve tonight. And, many will celebrate with a glass of wine or champagne to toast a year over and to welcome a new one. Whether you are celebrating a good year coming to a close or celebrating that a bump in the road is behind you, FundraisingForce hopes that you welcome the new year with open arms and embrace all that lies ahead.
Don’t have too many glasses of bubbly tonight. It is a workday tomorrow after all! Happy New Year!