Recently, I wrote a blog post about the great call I had from University of Queensland (UQ). I often highlight UQ in my blog because the UQ Advancement Office follows best practice.
But, this call was exceptional.
On this particular call, UQ hit all the right points – an expression of appreciation of my financial support; confirmation of my contact details; a request for renewed support; and, a follow up donor care video to thank me for my renewed support.
But, that’s not all!
UQ sent a personal thank you video a week later as an expression of their gratitude. This video included the actual caller expressing gratitude for my contribution.
Every one of us should implement this strategy today! It’s inexpensive, fast, and links the donor direct to the caller. Record a quick thank you message from the person who called the donor, or from a client, or staff person. This highly personal approach is something we can all employ from the field.
Stephen Mally brings over 30 years of fundraising and non-profit consulting to the project. Having served as a 20-year fundraising veteran in the United States for a variety of health care related charities and hospitals, Stephen transitioned to consulting in Asia-Pacific and in Europe in 2008 where he has consulted with over 500 organisations in those regions gaining a vast amount of diverse exposure to diverse organisations, SRM solutions, fundraising programming and fundraising operations.
Stephen acquired his Certified Fundraising Executive (CFRE) credential in 2012. Less than 150 fundraisers in Australia and New Zealand hold the CFRE credential, which is the first globally recognised credential for fundraising professionals. CFRE International certifies experienced fundraising professionals aspiring to the highest standards of ethics, competence and service to the philanthropic sector.
Stephen was named a Fellow of the Fundraising Institute Australia (FIA) in 2017.
Recently, I wrote a blog post about the great call I had from University of Queensland (UQ). I often highlight UQ in my blog because the UQ Advancement Office follows best practice.
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