I cannot recall the last time I received a new donor welcome package. In fact, I was surprised when I received one from McGrath Foundation last week welcoming me as a new regular giver.
The McGrath Foundation welcome pack included a nice letter from the McGrath Foundation Donor Manager, a thank you card with a photo of lots of smiling people dressed in pink, a brochure about the McGrath Foundation, a calendar, and a McGrath Foundation branded carry bag for me to use at the supermarket.
This package makes a recipient feel special and, at the same time, educates the donor about the McGrath Foundation while giving the donor two functional items back – a calendar and a carry bag.
The McGrath Foundation welcome pack, delivered in a window envelope, was likely generated in mass to all donors who signed up during a recent telemarketing campaign run by OURTEL. The caller who reached me from OURTEL, a woman named Wendy, sounded as though she could have been anyone’s mother. She was kind, spoke well, and educated me about the reason I needed to become a regular giver to McGrath Foundation. I gave because of the call and because Wendy caused me to realise the need for breast care nurses. The call was so terrific that I asked the caller for the name of her company and also her name. I later sent an email to the CEO of the McGrath Foundation telling her about it.
Congratulations to McGrath Foundation for a terrific campaign. Other organisations should use this as a model.