GivingTuesday – a growing success


Snip20150622_183FundraisingForce has written about #GivingTuesday prior and promoted #Giving Tuesday within Australia over the last couple of years. We see #GivingTuesday as an opportunity for Asia-Pacific organisations to jump on the bandwagon of an already successful marketing campaign. For us, it’s a no brainer.

It seems the campaign is growing in terms of success each year. This was recently highlighted in a Huffington Post article written by Steve MacLaughlin of Blackbaud.

According to the article, Blackbaud released a #GivingTuesday Trends report and it is the most in-depth analysis of online giving trends since the event first began. The report covers #GivingTuesday data from more than 4,300 nonprofit organisations representing $55.6 million in online fundraising since 2012.

Here are some key findings from the Blackbaud #GivingTuesday Trends report.

  • #GivingTuesday has had double-digit year-over-year growth in online donations since 2012.
  • Large nonprofits have received the most donations on #GivingTuesday but this trend is shifting.
  • Faith-based nonprofits now receive the largest percentage of #GivingTuesday online donations.
  • Online average gift amounts exceed100 for most nonprofits on #GivingTuesday.
    • About 17 percent of online donation form views on #GivingTuesday 2014 were on a mobile device.

What’s stopping your organisation from joining #GivingTuesday and becoming part of the successful movement? You ought to action the following before 15 July:

  • Sign up to participate in #GivingTuesday this December.
  • Create a business plan full of action items detailing your organisation’s goals and objectives in participating in #GivingTuesday.
  • Work toward accomplishing the action plan over the next four months to ensure a successful first year as part of #GivingTuesday.

#GivingTuesday is 1 December. Why delay the above action items? There’s no time better than right now to start.