Why is it that Australian charities still cannot offer text to give? A popular channel of giving throughout Europe, it is astonishing we are well behind many other countries in offering this convenient way for our donors to support our charitable organisations.
I was recently at a theatre event and noticed a promotion for Children’s Medical Research Institute (CMRI). The postcard encourages us to text “jeans” to 1997 6484 to instantly donate $5 and help Jeans for Genes. It was terrific to see this promotion for CMRI. When will the telcos catch up with the rest of the world and work with Australian charities to get this channel off the ground?
Stephen Mally brings over three decades of fundraising and non-profit consulting experience.
Having served as a fundraiser in the United States, Stephen transitioned to consulting in Asia-Pacific, Europe, and North America in 2008. He is the CEO and Director of FundraisingForce, a boutique consulting firm based in Sydney, Australia and Rancho Mirage, CA. As a consultant, he has worked with thousands of schools, universities, and charities gaining a vast amount of exposure to diverse organisations and fundraising programs. Stephen acquired his Certified Fundraising Executive (CFRE) credential in 2011.
Stephen was named a Fellow of the Fundraising Institute Australia (FIA) in 2017. He served on the FIA Board for six years and currently serves on the CFRE International Examination Committee and, also, the CFRE International Board as its Chair. Additionally, he serves on the board of Pink Elephants Support Network in Australia.
Why is it that Australian charities still cannot offer text to give? A popular channel of giving throughout Europe, it is astonishing we are well behind many other countries in offering this convenient way for our donors to support our charitable organisations.
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