Whatever happened to text to give in AUS?

jeans-for-genesWhy is it that Australian charities still cannot offer text to give? A popular channel of giving throughout Europe, it is astonishing we are well behind many other countries in offering this convenient way for our donors to support our charitable organisations.

I was recently at a theatre event and noticed a promotion for Children’s Medical Research Institute (CMRI). The postcard encourages us to text “jeans” to 1997 6484 to instantly donate $5 and help Jeans for Genes. It was terrific to see this promotion for CMRI. When will the telcos catch up with the rest of the world and work with Australian charities to get this channel off the ground?