The fact I give to hundreds of charities throughout the year means I am inundated with tax appeals during May and June. With only nine days left in the financial year, I am most surprised at the lack of follow up reminders from those nonprofit organisations I have not yet supported this season.
This last week I received an SMS reminder from CARE Australia. This unique (at least the only one I received) reminder stood out with a clear call to action.
There are nine days left in the financial year. What is your nonprofit organisation doing to capture the donor’s attention and to acquire gifts in the final days before the end of the financial year?
Stephen Mally brings over three decades of fundraising and non-profit consulting experience.
Having served as a fundraiser in the United States, Stephen transitioned to consulting in Asia-Pacific, Europe, and North America in 2008. He is the CEO and Director of FundraisingForce, a boutique consulting firm based in Sydney, Australia and Rancho Mirage, CA. As a consultant, he has worked with thousands of schools, universities, and charities gaining a vast amount of exposure to diverse organisations and fundraising programs. Stephen acquired his Certified Fundraising Executive (CFRE) credential in 2011.
Stephen was named a Fellow of the Fundraising Institute Australia (FIA) in 2017. He served on the FIA Board for six years and currently serves on the CFRE International Examination Committee and, also, the CFRE International Board as its Chair. Additionally, he serves on the board of Pink Elephants Support Network in Australia.
une. With only nine days left in the financial year, I am most surprised at the lack of follow up reminders from those nonprofit organisations I have not yet supported this season.
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