It’s tax appeal time.
The fact I give to hundreds of charities throughout the year means I am inundated with tax appeals during May and June. With only nine days left in the financial year, I am most surprised at the lack of follow up reminders from those nonprofit organisations I have not yet supported this season.
This last week I received an SMS reminder from CARE Australia. This unique (at least the only one I received) reminder stood out with a clear call to action.
There are nine days left in the financial year. What is your nonprofit organisation doing to capture the donor’s attention and to acquire gifts in the final days before the end of the financial year?