Quiet end of financial year

End of Financial Year Savings Concept with end of financial year building blocks and wood calendar on white wood table.

I met with a fundraising colleague on 30 June, new year’s eve for most Australian charities, and we were monitoring how many charities had reached out to us on the final day of the financial year. I remarked how quiet it had been. I commented I had received a handful of emails asking me to make a gift in the final hours and I shared the fact I received one SMS.

There are over 300 charities I mystery shop and I expected more. Perhaps I am a long lapsed donor to many and perhaps charities are scaling back on the volume of electronic direct marketing, as well as SMS, sent?

SMSHere is the one SMS I received. This SMS is from CARE Australia (not part of mystery shopping).

What did your non-profit organisation do to attract donors to make a gift on the last day of the financial year? If you were in email in boxes, on mobile, you were likely one of the few.