I took money out of a Bankwest ATM yesterday. Using a Bankwest ATM is a first for me. I would not normally use Bankwest except for the fact I learned the bank is affiliated with Commonwealth Bank of Australia, which is my bank.
When I received the receipt from the Bankwest ATM machine, the back of the receipt surprised me. It read “Starlight Children’s Foundation proudly supported by Bankwest Foundation. Why did this surprise me? Rarely is anything printed on the back of an ATM receipt and it was nice to see the partnership between Starlight Children’s Foundation and Bankwest promoted. Last week I wrote a travel audience is a captive audience. I would suggest an ATM audience is also a captive audience. Congrats to both Bankwest and Starlight Children’s Foundation.
Stephen Mally brings over three decades of fundraising and non-profit consulting experience.
Having served as a fundraiser in the United States, Stephen transitioned to consulting in Asia-Pacific, Europe, and North America in 2008. He is the CEO and Director of FundraisingForce, a boutique consulting firm based in Sydney, Australia and Rancho Mirage, CA. As a consultant, he has worked with thousands of schools, universities, and charities gaining a vast amount of exposure to diverse organisations and fundraising programs. Stephen acquired his Certified Fundraising Executive (CFRE) credential in 2011.
Stephen was named a Fellow of the Fundraising Institute Australia (FIA) in 2017. He served on the FIA Board for six years and currently serves on the CFRE International Examination Committee and, also, the CFRE International Board as its Chair. Additionally, he serves on the board of Pink Elephants Support Network in Australia.
When I received the receipt from the Bankwest ATM machine, the back of the receipt surprised me. It read “Starlight Children’s Foundation proudly supported by Bankwest Foundation. Why did this surprise me? Rarely is anything printed on the back of an ATM receipt and it was nice to see the partnership between Starlight Children’s Foundation and Bankwest promoted. Last week I wrote a travel audience is a captive audience. I would suggest an ATM audience is also a captive audience. Congrats to both Bankwest and Starlight Children’s Foundation.
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