Matching gifts increase the impact of fundraising efforts

Matching gift

Matching gifts are a powerful tool for nonprofit organisations to increase the impact of their fundraising efforts. By offering to match donations made by individual donors, organisations can encourage supporters to give more, increase overall contributions, and ultimately, achieve their mission more effectively.

FundraisingForce have written about this topic before to stress the importance of this funding methodology. The topic has been taught and written about a multitude of times include by the likes of Moceanic and others.

Matching gifts – more than double the donation

  • Encourages Increased Giving
    • One of the most significant benefits of matching gifts is that they encourage increased giving
    • When donors know that their gifts will be matched, they are often more willing to give more
    • Donors feel their gifts will have a greater impact, as they are effectively doubled by the match
  • Attracts New Donors
    • Matching gifts can also be an effective way to attract new donors
    • People may be more likely to give to a nonprofit if they know their gift will have a greater impact through a match
    • Individuals may not have given to the organisation before or may be on the fence about making a donation
  • Builds Relationships with Donors
    • By offering matching gifts, organisations can demonstrate their commitment to their supporters and build stronger relationships
    • When donors see that the organisation is willing to invest in their gift, donors are more likely to feel valued and connected to the organisation, which can lead to increased loyalty and future giving
  • Increases Awareness
    • Matching gifts can also help to raise awareness about a particular cause or organisation
    • When a match is offered, it can generate buzz, bringing attention to the organisation and its mission
    • This can lead to increased visibility and ultimately, more donations
  • Maximises the Impact of Gifts
    • Finally, matching gifts are an effective way to maximise the impact of individual gifts
    • When a match is offered, the impact of each gift is doubled, which means that the organisation can achieve more with the same amount of resources
    • This is particularly important for organisations with limited resources, as it allows them to stretch their dollars further and make a greater impact

Including matching gifts in charitable appeals is an important and effective strategy for nonprofit organisations. They serve a multitude of purposes. Organisations can achieve their mission more effectively and make a greater impact in their communities.