First gift anniversaries are important to remember
Stewardship is an important part of fundraising. It is the act of acknowledging and appreciating donors for their contributions to your organisation. On first gift anniversaries, it is a great opportunity to show your gratitude and continue to build a strong relationship with your donor.
Top ideas to steward donors on first gift anniversaries
Here are the top ways to steward your donors on the anniversary of their first gift to your organisation.
- Personalized Communication
- A personalized message is a great way to make a donor feel valued and appreciated
- Write a handwritten note or send an email thanking them for their continued support
- Let them know how their donation has made an impact
- Be specific and include stories or statistics to show the impact of their gift
- Recognition
- Recognise your donor’s anniversary gift by highlighting their name in your newsletter, social media, or on your website
- This not only shows your appreciation but also helps build a sense of community among your supporters
- Upgrade to a Higher Giving Level
- Consider offering your donor the opportunity to upgrade their giving level
- This could be a great way to show your appreciation for their past support and encourage them to make an even bigger impact in the future
- Personalized Tour or Visit
- Invite your donor for a tour of your organisation or for a visit to see the impact of their gift firsthand
- This is a great opportunity to connect with them on a personal level and show them how their gift is making a difference
- Special Event Invitation
- Invite your donor to a special event, such as a gala or fundraising event
- This is a great way to show your appreciation and provide them with an opportunity to connect with other supporters of your organisation
- Thank You Gift
- Depending on the size of their first donation, a small token of appreciation, such as a gift card, a book, or a personalized item, can go a long way in showing your gratitude for your donor’s support
- Choose something that is meaningful and relevant to their interests
- Report on Progress
- Provide your donor with a report on the progress made towards your organisation’s goals
- This is a great way to show the impact of their gift and let them know that their support is making a difference
By incorporating these strategies, you can build a strong relationship with your donors and ensure that they feel appreciated and valued. On the first gift anniversaries, take the time to thank them for their support and show them how much their contribution has made an impact.
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