Recently, I wrote about the lack of upgrade strategies in charities when it comes to their regular giving programs. I am a member of a variety of regular giving programs and have rarely, if ever, been asked to upgrade my gift from the original amount.
On Saturday, while away on holiday, I received a call from a supplier representing the McGrath Foundation. I took the call from a remote location.
The caller did the following:
- Expressed gratitude for my loyalty as a regular giver.
- Informed me of the progress made thanks to regular donors such as myself.
- Talked about McGrath Foundation’s goals for the next several years in regard to the McGrath Foundation Breast Care Nurse program, the program funded by the organisation’s regular supporters.
- Requested I consider a nominal increase in my monthly gift to help McGrath Foundation achieve their goals.
As you know from my last blog on the topic, this is a call I have been waiting to receive. I believe every charitable organisation needs to have a regular giving upgrade path in place. Few do.
The additional amount I added to my current regular gift amounts to two cups of coffee I would consume during a course of a week. This does not impact me in any way and it is everything to McGrath Foundation and the women and men the organisation will serve in the coming year. It’s a no brainer.