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Board member engagement in fundraising is essential

Engaging board members in fundraising and giving is critical to the success and sustainability of any non-profit organisation. These important individuals play a key role in securing the resources to drive the mission and goals of the organisation. Their commitment to giving and fundraising sets the tone for others in the community.

Ways to engage board members in fundraising and giving

There are a variety of ways we can engage board members in giving themselves and in soliciting funds on our behalf.

  1. Lead by Example
    • Encourage your board members to be philanthropic leaders in their own right
    • Encourage them to make a personal contribution to the organisation and challenge them to inspire others to do the same
    • Each Board member should give to their capacity
  2. Make it Personal
    • Help board members understand how their involvement in fundraising and giving can make a real difference to the organisation and the people it serves
    • Share stories and statistics about the impact of the organisation’s work and the difference that their contributions make
  3. Provide Opportunities for Giving
    • Offer a variety of ways for board members to give, such as individual gifts, gifts of stock, or planned giving
    • Make sure they understand the tax benefits of charitable giving
    • Their gifts are acknowledged and appreciated in the same manner as other generous donors
  4. Involve Them in Fundraising Activities
    • Provide opportunities for these key volunteers to actively participate in fundraising initiatives
    • This could include soliciting donations, making fundraising calls, or hosting events
  5. Recognise and Celebrate
    • Acknowledge and celebrate the generosity and commitment of your board members
    • Share their stories and the impact of their gifts with others
    • Make sure they feel valued and appreciated
  6. Provide Training and Support
    • Provide board members with the training and support they need to be successful in their fundraising and giving efforts
    • This might include coaching and training in fundraising techniques, information about the organization’s fundraising goals and strategies, and access to resources and tools

By engaging your charity board members in fundraising and giving, you can create a culture of philanthropy that will benefit your organisation for years to come. With their commitment and leadership, you can build a sustainable future for your organisation and the people it serves.