I’ve talked about standing out in the letterbox in several past blog posts. It’s really the key to successful direct mail. Your piece has to stand out amongst all the postal mail one receives. If the letter does not get opened, it is not going to get a response.
The appeal is a Christmas Wish catalogue, which is full of items I can purchase to change the lives of those Salvation Army supports. Once purchased, I will receive a gift card and envelope to give to a person on my list to share the joy of giving. A simple concept and something that stood out in my letterbox on the last day of September.