Believe it or not, we are talking Tax Appeals already. In fact, we are…a little late.
It’s surprising the organisations that send the same package with the same copy to everyone on their data set simply because it’s “too hard” to segment the data set and to craft messages for each segment. Other organisations rely on suppliers to segment the data when, in fact, these organisations could segment their own data with just a bit of help.
Organisations using The Raiser’s Edge, or other marquis CRM products, have the tools to create segmentation in house if they simply had the knowledge.
Any organisation lucky enough to have a CRM as powerful as The Raiser’s Edge, or the others in the market, should gain knowledge from an expert to create segmentation in house. It is not enough to bring in an outside expert to simply create your segmentation for the upcoming Tax Appeal. The knowledge should be transferred to your staff so segmentation may be created for future appeals as well.
Sending an appeal to everyone on the database simply because the supporter exists on the database is not good enough. Invest some time to create the segmentation on paper and then work with a FundraisingForce Consultant to build the segmentations strategy in your database. Ensure the strategy is future proof and may be used for the Christmas Appeal and beyond.
1 July will be here before we know it. Your appeal should be dropping in May. It’s nearly mid-March. Let’s work together to ensure a successful Tax Appeal for your organisation.