Cure Brain Cancer knows how to attract young donors

Every charity in Australia struggles to acquire young, energetic donors who are willing to invest in their non-profit organisation. Cure Brain Cancer knows how to attract young donors. On Saturday evening, I attended the Wolfy Foundation/Cure Brain Cancer Sydney Spring Ball at The Stables in Randwick. Here is what I witnessed:

  • 600+ well-dressed young people.
    • These young people were passionate not only about being there in the fight against brain cancer, but who were also looking for a nice evening out.
  • A spectacular food and drinks package for guests at the event.
  • An exciting raffle with outstanding prizes, such as return business class airfare to Bangkok, Los Angeles, and London.
    • Prizes were donated by Qantas and Virgin Australia, amongst others.
  • A fun photo booth sponsored by Virgin Australia.
  • A group of family and friends who had their hearts in the right place.
  • Fundraising!

The Sydney Spring Ball is a joint initiative of Cure Brain Cancer Foundation and the Wolfy Foundation for Sydney’s savviest.  Their  aim is to raise awareness and funds for brain cancer research and to honour David Wolf, who passed away from brain cancer at age 23, and all others who are affected or have been affected by brain cancer. David’s family and friends have become deeply engaged in fundraising since his death and are doing everything they can to ensure other Australian families do not have to face the hurdles they faced.

At this year’s event we learned that less than 10% of the Australian government’s money set aside for cancer research goes to brain cancer.  Private support is critical in the battle against this horrific disease. Research can get us possibly to prevention and maybe even a cure in our lifetimes. The Wolf family’s initiatives are pretty spectacular.

The Sydney Spring Ball had the complete package – the right mix of fun, education, and passion to young donors aged 23-30 to embrace the passion of the Wolf family and friends. It’s a case study every charity should explore.