Return to Sender and mail marked deceased do not self-process

Return to SenderIt fascinates me when I walk through many non-profit organisations and I see AUS Post bins overflowing with pieces marked Return to Sender (RTS) and deceased. Some of this mail has been in these bins for so long it is collecting dust. Bins of RTS and mail marked deceased do not self-process. Your team must take immediate action in CRM.

Take Action Now

Take action in the following order:

  1. Sort the mail into the broad categories of RTS and Deceased.  Further sort each into piles of your constituents or constituents from rental/exchanged lists.
  2. For your constituents, look up each constituent in your CRM. Mark the record as RTS or deceased and document any further information known.
  3. For constituents from rental or exchanged lists, enter those IDs and whether deceased or RTS into a Microsoft Excel spreadsheet.
    • Return this list to your list broker to take further action from the list owner, including marking deceased on their database.
      • You will want to get financial credit from the broker for both the deceased and RTS records rented to your organisation. Why pay for names which were not deliverable?

Not taking the action, above, will mean you will continue to mail to the same bad addresses and the same deceased people. The net result is a waste of materials and postage. People who are not reachable and people who have died will continue to support your organisation at the same rate as they are at present = not at all.

You owe it to your constituents to manage your data properly and each non-profit organisation owes it to one another to maintain data before renting or exchanging names with other charitable organisation.