I met with a fundraising colleague on 30 June, new year’s eve for most Australian charities, and we were monitoring how many charities had reached out to us on the final day of the financial year. I remarked how quiet it had been. I commented I had received a handful of emails asking me to make a gift in the final hours and I shared the fact I received one SMS.
There are over 300 charities I mystery shop and I expected more. Perhaps I am a long lapsed donor to many and perhaps charities are scaling back on the volume of electronic direct marketing, as well as SMS, sent?
Here is the one SMS I received. This SMS is from CARE Australia (not part of mystery shopping).
What did your non-profit organisation do to attract donors to make a gift on the last day of the financial year? If you were in email in boxes, on mobile, you were likely one of the few.
Stephen Mally brings over three decades of fundraising and non-profit consulting experience.
Having served as a fundraiser in the United States, Stephen transitioned to consulting in Asia-Pacific, Europe, and North America in 2008. He is the CEO and Director of FundraisingForce, a boutique consulting firm based in Sydney, Australia and Rancho Mirage, CA. As a consultant, he has worked with thousands of schools, universities, and charities gaining a vast amount of exposure to diverse organisations and fundraising programs. Stephen acquired his Certified Fundraising Executive (CFRE) credential in 2011.
Stephen was named a Fellow of the Fundraising Institute Australia (FIA) in 2017. He served on the FIA Board for six years and currently serves on the CFRE International Examination Committee and, also, the CFRE International Board as its Chair. Additionally, he serves on the board of Pink Elephants Support Network in Australia.
Here is the one SMS I received. This SMS is from CARE Australia (not part of mystery shopping).
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