Stewardship calls are the easiest calls to make. Often times thank you calls are the most surprising for a donor to receive because donors do not expect them. It’s true. Donors expect calls asking for money, requests to purchase lottery tickets, and other asks. It’s rare a call from a nonprofit organisation has the simple purpose of saying “thank you”.
Make one thank you call today. Call a donor who has given for the first time. Call a donor who has given for the past three consecutive years. Call a donor who has increased their level of giving year on year.
Make a thank you call every day or at least one time per week. Document the call in your customer relationship management (CRM) system. Measure and monitor the results of the calls. I bet you will see further engagement by those you call.
There are many reasons to call donors. Calling to make an ask does not have to be tbe only reason.