It strikes me that I’ve not yet received a tax appeal from any charity.
The end of financial year is just a little over 7 weeks away and not a single tax appeal has hit my letterbox or email in box. I have heard from a number of direct marketing specialist suppliers only a few charities have physically dropped their tax appeal and 90% of the charities they serve will either drop their appeals in the coming week or two.
Is your non-profit organisation behind in your tax appeal tasks? Or, is this donor alone with feelings things appear to be a bit slower this year? Dropping your appeal in the next week or two will still allow for follow up waves to occur. Making it any later will dramatically lessen this capability. Last year, I received tax appear up to and include the week of the end of the financial year.
Stephen Mally brings over three decades of fundraising and non-profit consulting experience.
Having served as a fundraiser in the United States, Stephen transitioned to consulting in Asia-Pacific, Europe, and North America in 2008. He is the CEO and Director of FundraisingForce, a boutique consulting firm based in Sydney, Australia and Rancho Mirage, CA. As a consultant, he has worked with thousands of schools, universities, and charities gaining a vast amount of exposure to diverse organisations and fundraising programs. Stephen acquired his Certified Fundraising Executive (CFRE) credential in 2011.
Stephen was named a Fellow of the Fundraising Institute Australia (FIA) in 2017. He served on the FIA Board for six years and currently serves on the CFRE International Examination Committee and, also, the CFRE International Board as its Chair. Additionally, he serves on the board of Pink Elephants Support Network in Australia.
It strikes me that I’ve not yet received a tax appeal from any charity.
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