UQ Archives - FundraisingForce

3 Jan 2017

Stephen Mally donor appreciation, Donor care, Stewardship, Thank you, University of Queensland, UQ, Video

More creative stewardship from University of Queensland

The University of Queensland (UQ) sent another creative stewardship video at the end of the calendar year via eMail to its alumni and donors.

The UQ three-minute video really impresses us as it shows gratitude, it showcases various projects and impacts of giving across campus, and it is presented from the hearts of those impacted. “Thanks to our donors and alumni” is a clause used repeatedly throughout the video, which is as outstanding as the others we have blogged about in the past.

The stewardship video is also timely as it appears to join the mannequin challenge, a viral Internet video trend where people remain frozen in action like mannequins while a moving camera films them.

Kudos to UQ for producing another outstanding thank you/donor care video. A terrific way to end the year with a heartfelt message to supporters.

23 Aug 2016

Stephen Mally Donor care, Financial support, Thank you, University of Queensland, UQ, Video

Who does donor care well? University of Queensland. Again.

Recently, I wrote a blog post about the great call I had from University of Queensland (UQ). I often highlight UQ in my blog because the UQ Advancement Office follows best practice.

But, this call was exceptional.

On this particular call, UQ hit all the right points – an expression of appreciation of my financial support; confirmation of my contact details; a request for renewed support; and, a follow up donor care video to thank me for my renewed support.

But, that’s not all!

UQ sent a personal thank you video a week later as an expression of their gratitude. This video included the actual caller expressing gratitude for my contribution.

Check this video out.

Every one of us should implement this strategy today! It’s inexpensive, fast, and links the donor direct to the caller. Record a quick thank you message from the person who called the donor, or from a client, or staff person. This highly personal approach is something we can all employ from the field.