and Enhance

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MS Queensland offers a chance to win a prize for survey participants

SurveyIt’s survey season amongst charities in Australia. MS Queensland offers a chance to win a prize for survey participants. The prize is an iPhone 8.

Prize offering for survey participation is not a common thing in Australia. It makes sense for MS Queensland to offer such a prize as an incentive to participate in the survey. The survey is about their car lottery and, thus, recipients of the survey are used to taking a bit of a gamble each and every month.

SurveyThe ~20 question survey asks specific questions about the brands and value of prizes and also whether you’d be interested in donating to MS Queensland beyond the prize lottery. There a few a few demographic questions near the end the survey. The survey is conducted on the Survey Monkey platform.

The only disappointed I had about this creative survey from MS Queensland is the organisation did not ask me to confirm, edit, and enhance my contact details. I am asked at the end for my name, email address, and mobile phone number; however these details are requested only fro the prize draw. I wish MS Queensland had taken the opportunity to ask me to CEE my contact record in the constituent relationship management (CRM) system. MS Queensland has conducted surveys in the past specifically focused on importance to CEE every record.

Overall, a fantastic experience end a great way for MS Queensland to seek the opinion of its lottery purchasers.

 

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Make your supporter survey user friendly – for you and the supporter

Supporter survey

It’s supporter survey season. I will receive dozens of supporter surveys over the next four to six weeks.  Make your supporter survey user friendly – for you and for the supporter.

Too often charities only worry their supporter survey will be well received by the donor. While this is critical, think also about designing it also for ease for supporter services to track the data.

Those who design the supporter survey need to think about:

  • Considering bar coding, at a minimum, the supporter ID to commence data entry of the survey results.
  • Asking supporters to confirm, edit and enhance their contact details.
  • Placing questions in a logical sequence for ease of data tracking in your CRM. This is particularly critical if your team will manually enter the results.
  • Ensuring you ask information which will be put to use in segmentation and strategy for the future. Don’t just ask for information because it’s a survey, Will the questions you are asking allow you to connect your donors in a richer way to your charitable organisation?
  • Asking questions you would answer yourself.
  • Determining whether the survey is scannable for ease of recording the data in the supporter’s record.
  • Automating the survey in order to get the data into the organisation’s CRM.
  • Involving supporter services in the planning and development of your supporter survey.

Planning for your supporter survey needs to start and end with your supporter services team. How is it that fundraisers may expect supporter services to embrace the survey if you have not asked them for guidance in development of the survey at the outset?

Supporter surveys are used to seek the opinions of those closest to your organisation. The surveys are also used as a fundraising tool. You have one chance per year to deploy this important engagement tool. Don’t miss out on the opportunity. Make it work for you and for supporter services.

 

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Best practice response form in nonprofit tax appeal

Best Practice TWSI wrote previously about my giving to conservation organisations, including Bush Heritage Australia (BHA) and The Wilderness Society (TWS). I have also written about best practices these conservation organisations follow in terms of response devices and confirm, edit and enhance. This week I received a tax appeal from TWS.  The TWS response device spoke of best practice, yet again.

What makes this a best practice response device?

  1. The response device is clear, clean and easy to read.
  2. A question is featured to ask me if I wish to receive more information about the TWS bequest program.
  3. My contact details are pre-populated on the form.
  4. I was asked if my contact details are current.
  5. The form features multiple calls to action. There are three, in total, including the bequest tick box, a petition, and an opportunity to make a gift.
  6. TWS include vehicles to make my gift – post, phone and online.
  7. Finally, the form includes an opt out mechanism.

TWS, and BHA previously, know how to make it easy for the donor to respond to calls to action and to assist the organisations to keep their data clean and correct. Charities across Australia might make a gift to both nonprofit organisations to get on their mailing list and to see live best practice samples for themselves.