I received two Emails within 21 minutes of one another. Sound unusual? Probably not. However…
…the two emails were from the same charity.
One Email was announcing current events of the organisation. The second was a request for me to become a member.
Even more interesting is the fact I have not heard from this organisation since July 2015. Now I have heard from them twice in one day, twice in one hour, and twice..asking me to come to an event AND to join/renew as a member.
When I received the two Emails, I believed the Emails were duplicate until I read them a bit closer. Once I realised these were not duplicate Emails, I asked whether the left hand knows what the right hand is doing? Perhaps, worse, maybe the two Emails were generated by the same party or department? No one knows. At the end of the day, is this best practice?
Stephen Mally brings over three decades of fundraising and non-profit consulting experience.
Having served as a fundraiser in the United States, Stephen transitioned to consulting in Asia-Pacific, Europe, and North America in 2008. He is the CEO and Director of FundraisingForce, a boutique consulting firm based in Sydney, Australia and Rancho Mirage, CA. As a consultant, he has worked with thousands of schools, universities, and charities gaining a vast amount of exposure to diverse organisations and fundraising programs. Stephen acquired his Certified Fundraising Executive (CFRE) credential in 2011.
Stephen was named a Fellow of the Fundraising Institute Australia (FIA) in 2017. He served on the FIA Board for six years and currently serves on the CFRE International Examination Committee and, also, the CFRE International Board as its Chair. Additionally, he serves on the board of Pink Elephants Support Network in Australia.
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