About Us
FundraisingForce hires only the most highly experienced fundraisers.
Each consultant carries subject matter expertise in the area assigned. The advantage of a FundraisingForce consultant is the fact that our consultants have walked in your shoes and understand your business inside and out saving you time and project costs.

Stephen Mally
FundraisingForce hires the most seasoned consultants to bring the highest level of expertise to your non-profit organisation or university.
Stephen Mally CFRE FFIA is the Director of FundraisingForce.
Stephen Mally brings over 30 years of fundraising and non-profit consulting to the project. Having served as a 20-year fundraising veteran in the United States for a variety of health care related charities and hospitals, Stephen transitioned to consulting in Asia-Pacific and in Europe in 2008 where he has consulted with over 500 organisations in those regions gaining a vast amount of diverse exposure to diverse organisations, SRM solutions, fundraising programming and fundraising operations.
Stephen acquired his Certified Fundraising Executive (CFRE) credential in 2012. Less than 150 fundraisers in Australia and New Zealand hold the CFRE credential, which is the first globally recognised credential for fundraising professionals. CFRE International certifies experienced fundraising professionals aspiring to the highest standards of ethics, competence and service to the philanthropic sector.
Stephen was named a Fellow of the Fundraising Institute Australia (FIA) in 2017.
Speaking Engagements
Stephen Mally, Director, FundraisingForce, is currently accepting requests for speaking engagements that may be wrapped around his travel schedule.
A frequent presenter, Stephen has spoken at regional, national, and international fundraising and management conferences, including:
- Association of Development and Alumni Professionals in Education (ADAPE)/EducatePlus
- Association of Fundraising Professionals (AFP) Massachusetts
- Association of Fundraising Professionals (AFP) Hong Kong
- Association of Fundraising professionals (AFP) Singapore
- Association of Professional Researchers for Advancement (APRA)
- Blackbaud Conference for Nonprofits United States
- Blackbaud Conference for Nonprofits Asia-Pacific
- Council for Advancement & Support of Education (CASE) Asia-Pacific
- Fundraising & Philanthropy Magazine Australasia
- Fundraising Institute Australia
- JBWere
- The Newport Initiative
- Pathways Australia
- Variety – the Children’s Charity Australia
- Variety – the Children’s Charity International
- Women in Development (WID)
Stephen has also been published in:
- Third Sector Magazine (March 2017).
- The Non-Profit Voyeur (Fundraising and Philanthropy Magazine, April 2014).
- I’m Watching You! Fundraising and Philanthropy Magazine (April 2013 and May 2012).
- Data Hygiene is Everybody’s Business Fundraising and Philanthropy Magazine (April 2011).
- Data Hygiene is Everybody’s Business Fundraising Institute New Zealand (FINZ) (June 2010).
- Ask Your Constituents for Money? You Bet! A white paper for Association of Fundraising Professionals (AFP and Blackbaud (May 2008).
Our Services

CRM Selection
Whether your organisation is selecting a constituent relationship management (CRM) solution for the first-time or is upgrading something already in place, our expert consultants will work with your team to find the perfect solution to meet the requirements of your non-profit organisation or university.
FundraisingForce will assist your charitable organisation to:
- Identify and document organisation-wide requirements.
- Craft a tender for proposals.
- Manage the demonstrations.
- Serve as a bridge between your organisation and the suppliers.
The end result is an ability for your organisation to focus on fundraising and management of your non-profit organisation while being guided through the very difficult and important process to select a solution to meet your organisation-wide requirements.
FundraisingForce has no affinity to any supplier or product in the marketplace. We truly are the independent and objective partners to help you find the best fit for your organisation.

Database Analysis
Not every organisation seeks to replace their constituent relationship management (CRM) system. Some simply need a “tune up” of their CRM solution in order to realign it to meet the non-profit organisation’s business objectives.
Your CRM is the most important asset your organisation owns. Receiving an external, independent analysis is the best way for your organisation to determine if you are making the best use of your CRM. Our firm has experienced consultants who have conducted more than 750 of such analyses over the last several years and has expertise to identify areas for improvement, opportunities to implement best practices, and ways in which your organisation may increase fundraising and decrease costs.

Fundraising Review/
Strategic Planning
Fundraising Review
Have you ever looked at something for weeks, months, or even years, and failed to see the issues or opportunities for improvement? An objective, outsider evaluation of your overall fundraising program is often times the best way to analyse what is working well, which programmes deserve an “early retirement” and where there is a chance for revitalisation or new programmes to take their place.
Fundraising Strategic Planning
A fundraising review is the first step in an overall strategic planning process. A fundraising strategic plan (FSP) is a three-year roadmap to guide your organisation toward a destination. A FSP is a vital component, which identifies the overall fundraising goal of the organisation, breaks the goal into specific strategies by fundraising area, and offers key objectives, tasks, and assignments at the programmatic level. Every person in your organisation will participate in the process to receive total buy-in from your team.
The FSP will include:
- A review of fundraising history, including key income streams and associated expenses.
- A review of gaps across the organisation.
- A comparative analysis to show how your organisation stacks against industry peers.
- Goals, objective and assigned tasks by fundraising area.
- Tools to measure the outcomes of the FSP quarterly, annually and across the lifespan of the plan.

Fundraising Program Management
Whether your organisation lacks fundraising expertise, has experienced a recent staff vacancy, or needs an extra set of hands to achieve fundraising objectives, FundraisingForce has experienced fundraisers who may assist in:
- Direct marketing.
- Regular giving.
- Major Gifts.
- Trusts and Foundations.
- Corporate Partnerships.
- Special Events.
- Donor Stewardship/Donor Care.

Mystery Shopping
Ever wonder how your organisation measures up against industry best practices? FundraisingForce offers a mystery shopping service to gain an independent evaluation of your organisation focused on hey areas, such as:
- Donation/gift giving experience.
- Receipting and acknowledgement processes.
- Repeat solicitations of donors.
- Donor care and stewardship.
FundraisingForce has mystery shoppers how will serve as donors of your organisation and conduct evaluations of multi-channel approaches over a timeframe of months or years. Organisations receive a report post-campaign, as well as an annual report, which offers organisation management insight and objective evaluations.
Testimonials
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Blog
Invest in your non-profit’s constituent relationship management (CRM) solution
FundraisingForce receives a telephone call or web enquiry every 7 days asking for assistance with a non-profit’s CRM. The caller typically suggests one of two issues: 1) the CRM is the issue; or 2) the database administrator is the issue. While issue #1 or #2 certainly might be true, there typically is a third issue: the […]
Testing within charity direct marketing appeals – is your testing effective?
Are you testing within your charity direct marketing appeal? Is your testing effective? Testing in the charity sector is great. It leads to innovation, increases our knowledgebase and helps us to keep improving our results. Most of us are doing it across a wide range of activities covering different acquisition channels, new products, pricing, upgrade […]
Prepare your direct mail file for Christmas – tasks to complete…now
Christmas is ~200 days away. Seem like a long time? It will be here before we know it. With the tax appeal now behind you (for the most part), it is time to prepare your direct mail file for Christmas. Why so early? You will need the end of year file in September/October. That is […]
Always done it that way? The need for non-profits to transform business processes
How many times a month do we hear “we’ve always done it that way”? If I had a dollar for each time, I could take a nice holiday! The facts are – the world changes, it evolves, and it is appropriate for all of us to examine every business process; question whether we can do […]
Customer service failures – are they apparent in your non-profit?
Think about a time when you became agitated with a company you were dealing with as a consumer. Was it an airline, an online store, a retailer, a hotel, or a restaurant? What got your blood pressure up? How could this customer service experience have been prevented? Customer service failures are easily identifiable. Are they […]
The right fundraising software? Should the focus be on data hygiene?
I receive a call each week from a non-profit organisation asking for help in finding the “right fundraising software” for the organisation. The charity wants to find software that will deliver across the organisation. For some organisations, FundraisingForce conducts constituent relationship management (CRM) searches to find the right fit. Perhaps the conversation should first start […]
Fundraisers and supporter services need to speak the same language
Too often FundraisingForce gets asked to assess the database or customer relationship management (CRM) solution of a non-profit organisation or university in order to determine if the supporter services or advancement services department is “doing the right thing”. In such an engagement, we often find the supporter services or advancement services department just want the […]
Without advocacy the NDIS will fail the most vulnerable (regardless of their funding package)
It is hard to believe that the NSW government has not made any provision for advocacy beyond June 2018. This means that a core disability support infrastructure is about to disappear leaving giant gaps of support in all areas not covered by the NDIS: the criminal justice system, health, education, transport and, most importantly, employment. […]
#GivingTuesday is two weeks away – on 28 November 2017
What is your charitable organisation planning for #GivingTuesday? #GivingTuesday occurs in just 13 days – on 28 November 2017. If you have not already jumped on board, it is not too late. And, if you have decided to participate in Giving Tuesday, it is time to create a concise plan of activities for that date. #GivingTuesday […]
Customer Service – what does it mean to non-profit organisations?
Customer service failures are easily identifiable. Think about a time when you became agitated with a company you were dealing with as a consumer. Was it an airline, an online store, a retailer, a hotel, or a restaurant? What got your blood pressure up? How could this customer service experience have been prevented? You and […]
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