About Us
FundraisingForce hires only the most highly experienced fundraisers.
Each consultant carries subject matter expertise in the area assigned. The advantage of a FundraisingForce consultant is the fact that our consultants have walked in your shoes and understand your business inside and out saving you time and project costs.
Stephen Mally
FundraisingForce hires the most seasoned consultants to bring the highest level of expertise to your non-profit organisation or university.
Stephen Mally CFRE FFIA is the Director of FundraisingForce.
Stephen Mally brings over 30 years of fundraising and non-profit consulting to the project. Having served as a 20-year fundraising veteran in the United States for a variety of health care related charities and hospitals, Stephen transitioned to consulting in Asia-Pacific and in Europe in 2008 where he has consulted with over 500 organisations in those regions gaining a vast amount of diverse exposure to diverse organisations, SRM solutions, fundraising programming and fundraising operations.
Stephen acquired his Certified Fundraising Executive (CFRE) credential in 2012. Less than 150 fundraisers in Australia and New Zealand hold the CFRE credential, which is the first globally recognised credential for fundraising professionals. CFRE International certifies experienced fundraising professionals aspiring to the highest standards of ethics, competence and service to the philanthropic sector.
Stephen was named a Fellow of the Fundraising Institute Australia (FIA) in 2017.
Speaking Engagements
Stephen Mally, Director, FundraisingForce, is currently accepting requests for speaking engagements that may be wrapped around his travel schedule.
A frequent presenter, Stephen has spoken at regional, national, and international fundraising and management conferences, including:
- Association of Development and Alumni Professionals in Education (ADAPE)/EducatePlus
- Association of Fundraising Professionals (AFP) Massachusetts
- Association of Fundraising Professionals (AFP) Hong Kong
- Association of Fundraising professionals (AFP) Singapore
- Association of Professional Researchers for Advancement (APRA)
- Blackbaud Conference for Nonprofits United States
- Blackbaud Conference for Nonprofits Asia-Pacific
- Council for Advancement & Support of Education (CASE) Asia-Pacific
- Fundraising & Philanthropy Magazine Australasia
- Fundraising Institute Australia
- JBWere
- The Newport Initiative
- Pathways Australia
- Variety – the Children’s Charity Australia
- Variety – the Children’s Charity International
- Women in Development (WID)
Stephen has also been published in:
- Third Sector Magazine (March 2017).
- The Non-Profit Voyeur (Fundraising and Philanthropy Magazine, April 2014).
- I’m Watching You! Fundraising and Philanthropy Magazine (April 2013 and May 2012).
- Data Hygiene is Everybody’s Business Fundraising and Philanthropy Magazine (April 2011).
- Data Hygiene is Everybody’s Business Fundraising Institute New Zealand (FINZ) (June 2010).
- Ask Your Constituents for Money? You Bet! A white paper for Association of Fundraising Professionals (AFP and Blackbaud (May 2008).
Our Services
CRM Selection
Whether your organisation is selecting a constituent relationship management (CRM) solution for the first-time or is upgrading something already in place, our expert consultants will work with your team to find the perfect solution to meet the requirements of your non-profit organisation or university.
FundraisingForce will assist your charitable organisation to:
- Identify and document organisation-wide requirements.
- Craft a tender for proposals.
- Manage the demonstrations.
- Serve as a bridge between your organisation and the suppliers.
The end result is an ability for your organisation to focus on fundraising and management of your non-profit organisation while being guided through the very difficult and important process to select a solution to meet your organisation-wide requirements.
FundraisingForce has no affinity to any supplier or product in the marketplace. We truly are the independent and objective partners to help you find the best fit for your organisation.
Database Analysis
Not every organisation seeks to replace their constituent relationship management (CRM) system. Some simply need a “tune up” of their CRM solution in order to realign it to meet the non-profit organisation’s business objectives.
Your CRM is the most important asset your organisation owns. Receiving an external, independent analysis is the best way for your organisation to determine if you are making the best use of your CRM. Our firm has experienced consultants who have conducted more than 750 of such analyses over the last several years and has expertise to identify areas for improvement, opportunities to implement best practices, and ways in which your organisation may increase fundraising and decrease costs.
Fundraising Review/
Strategic Planning
Fundraising Review
Have you ever looked at something for weeks, months, or even years, and failed to see the issues or opportunities for improvement? An objective, outsider evaluation of your overall fundraising program is often times the best way to analyse what is working well, which programmes deserve an “early retirement” and where there is a chance for revitalisation or new programmes to take their place.
Fundraising Strategic Planning
A fundraising review is the first step in an overall strategic planning process. A fundraising strategic plan (FSP) is a three-year roadmap to guide your organisation toward a destination. A FSP is a vital component, which identifies the overall fundraising goal of the organisation, breaks the goal into specific strategies by fundraising area, and offers key objectives, tasks, and assignments at the programmatic level. Every person in your organisation will participate in the process to receive total buy-in from your team.
The FSP will include:
- A review of fundraising history, including key income streams and associated expenses.
- A review of gaps across the organisation.
- A comparative analysis to show how your organisation stacks against industry peers.
- Goals, objective and assigned tasks by fundraising area.
- Tools to measure the outcomes of the FSP quarterly, annually and across the lifespan of the plan.
Fundraising Program Management
Whether your organisation lacks fundraising expertise, has experienced a recent staff vacancy, or needs an extra set of hands to achieve fundraising objectives, FundraisingForce has experienced fundraisers who may assist in:
- Direct marketing.
- Regular giving.
- Major Gifts.
- Trusts and Foundations.
- Corporate Partnerships.
- Special Events.
- Donor Stewardship/Donor Care.
Mystery Shopping
Ever wonder how your organisation measures up against industry best practices? FundraisingForce offers a mystery shopping service to gain an independent evaluation of your organisation focused on hey areas, such as:
- Donation/gift giving experience.
- Receipting and acknowledgement processes.
- Repeat solicitations of donors.
- Donor care and stewardship.
FundraisingForce has mystery shoppers how will serve as donors of your organisation and conduct evaluations of multi-channel approaches over a timeframe of months or years. Organisations receive a report post-campaign, as well as an annual report, which offers organisation management insight and objective evaluations.
Testimonials
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Blog
20 March was a good news and bad news day for charities
Last Friday was a good news day and also a sad news day for charities. I received two emails from charities announcing the death of former Prime Minister Malcolm Fraser. I also received an email from one charity announcing the birth of a baby gorilla. CARE Australia and Burnet Institute sent email obituaries announcing the death of […]
Not including an ask? Don’t send it.
Every day I receive charity mail. Mail from those included in my personal direct marketing study and mail from those organisations I support independently. I often times get asked what is the thing that shocks me the most as you look across the charities? The thing that surprises me the most is organisations that send […]
New donor welcome package – a thing of the past? Not for McGrath Foundation
I cannot recall the last time I received a new donor welcome package. In fact, I was surprised when I received one from McGrath Foundation last week welcoming me as a new regular giver. The McGrath Foundation welcome pack included a nice letter from the McGrath Foundation Donor Manager, a thank you card with a photo […]
Creating and sending an appeal in a few minutes or less?
Impressive. CARE Australia was able to send an appeal out about Cyclone Pam hitting Vanuatu within hours of the cyclone’s impact. This email reached my inbox seeking emergency donations to help people facing life threatening devastation. How did CARE Australia get this out so quickly? In the case of a cyclone, CARE Australia was aware, via the […]
Finding the ‘perfect’ database for a non-profit
‘Tis the season for non-profit organisations searching for the ‘perfect’ database. There are countless organisations in Asia-Pacific searching for a new constituent relationship management (CRM) or Supporter Relationship Management (SRM) solution. All of these non-profit organisations are attempting to find the right fit, which will accelerate their organisations productivity. Available Product There are about 8 […]
Prepare for your tax appeal segmentation – now!
Believe it or not, we are talking Tax Appeals already. In fact, we are…a little late. It’s surprising the organisations that send the same package with the same copy to everyone on their data set simply because it’s “too hard” to segment the data set and to craft messages for each segment. Other organisations rely on […]
Stop. Do not train your staff. They will leave your organisation anyway.
We have all heard supervisors tell us why we cannot attend a training course or a conference. Training costs too much. My staff does not have time for training. There is no money in the budget. We will send you on a training course in the future. Why bother to train my staff? They are going […]
Nuggets of information from Fundraising Institute Australia 2015 Conference
The Fundraising Institute Australia (FIA) Conference is the largest gathering of fundraisers in Asia-Pacific. The Fundraising Institute Australia 2015 conference occurred last week on 18-20 February 2015. If you could not attend, you missed a lot! And, because you missed a lot, I decided to create a blog post containing some of the nuggets of […]
“CEE “ every record
If any of you have heard me present at conferences or you have hired me as a consultant, you will have heard me preach “CEE” every record. No, that is not a typo. I do not mean to “SEE” every record. I truly do mean you should CEE each and every record. What does this […]
Don’t judge your donors by the way they dress
The US morning show, NBC’s Today Show, reported this week about a gentleman who lived very modestly in the US state of Vermont. In fact, he lived so modestly no one had any idea he was worth about $8 million…until he passed away and left it all to charity. According to the story, Ron Read, a janitor […]
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