Include a Charity

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Taking advantage of pre-planned marketing campaigns

What are your plans for National Volunteer Week? How about Include a Charity Week? And, finally, Giving Tuesday? Taking advantage of pre-planned marketing campaigns is an important step for Australian charitable organisations. But, many charities do not take advantage of these pre-planned campaigns. Why is that so?

Some Australian fundraisers say “Australians do not need to be ‘gimmicky’ the way Americans have that same need”. Others add these types of campaigns are “too American”. I think that is absurd. Organisations have put in a lot of work throughout the year to provide Australian non-profit organisations with a tool kit to execute when the time is right. Charities are forever complaining they lack time and resources. Why not take advantage of the pre-planned marketing campaigns? Why not at least test the campaigns? How do you know something will not work, is gimmicky, or too American, unless you give it a chance. Coming from an American, I would also add while Australia wants to be unique and develop things that are truly Australian. In this case, you are really reinventing the wheel or being penny-wise and und foolish!

Pre-planned marketing campaigns

These mentioned pre-planned marketing campaigns are taking place on the following dates:

  • National Volunteer Week: 8-14 May 2017.
  • Include a Charity Week: 11-17 September 2017.
  • Giving Tuesday: 28 November 2017.

It’s important non-profit organisations get on the bandwagon and take advantage of these, and other, marketing campaigns. Joining forces will mean non-profit organisations are successful together.

Pre-planned marketing campaigns

Pre-planned marketing campaigns

 

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Include a Charity Week in Australia

Snip20160904_15 September is Include a Charity Week in Australia. What is your charity doing to be part of this campaign?

Include a Charity Week draws attention to gifts in wills and offers visibility to the importance of donors, solicitors, and charities working together to increase the number of individuals who are leaving a bequest to charity.

Include a Charity is a collaboration of many of Australia’s favourite charities, covering a range of causes and aspects of our community, from medical research, education, animal welfare, the environment, the arts and more.

The goal of the Include a Charity campaign is to encourage more people to leave a gift in their Will, increasing the funds invested in the charitable sector and thereby increasing the positive impact these organisations have on our society.

In 2015, Include a Charity became part of Fundraising Institute Australia. The campaign relies on the support of its campaign supporters, volunteers and partners, who enable us to promote this important area of philanthropy.

Celebrate philanthropy. Celebrate Include a Charity Week by joining in this wonderful campaign.

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It’s Include a Charity Week

Snip20150827_10It’s Include a Charity Week in Australia. Charities nationwide are pushing the message to donors to include their charity in their wills. If you work for a charity and are not aware of what the Include a Charity campaign is about – the Include a Charity campaign is made up of over 100 of Australia’s charities, all working together to encourage more people to include gifts in their wills to their favourite charities. Now part of Fundraising Institute Australia, Include a Charity works hard day in and day out to increase awareness of bequests programs in non-profit organisations.

Include a Charity Week promotes their good work and gives charities a way to work together to increase awareness and visibility of bequests.