What are your plans for National Volunteer Week? How about Include a Charity Week? And, finally, Giving Tuesday? Taking advantage of pre-planned marketing campaigns is an important step for Australian charitable organisations. But, many charities do not take advantage of these pre-planned campaigns. Why is that so?
Some Australian fundraisers say “Australians do not need to be ‘gimmicky’ the way Americans have that same need”. Others add these types of campaigns are “too American”. I think that is absurd. Organisations have put in a lot of work throughout the year to provide Australian non-profit organisations with a tool kit to execute when the time is right. Charities are forever complaining they lack time and resources. Why not take advantage of the pre-planned marketing campaigns? Why not at least test the campaigns? How do you know something will not work, is gimmicky, or too American, unless you give it a chance. Coming from an American, I would also add while Australia wants to be unique and develop things that are truly Australian. In this case, you are really reinventing the wheel or being penny-wise and und foolish!
Pre-planned marketing campaigns
These mentioned pre-planned marketing campaigns are taking place on the following dates:
- National Volunteer Week: 8-14 May 2017.
- Include a Charity Week: 11-17 September 2017.
- Giving Tuesday: 28 November 2017.
It’s important non-profit organisations get on the bandwagon and take advantage of these, and other, marketing campaigns. Joining forces will mean non-profit organisations are successful together.