About Us
FundraisingForce hires only the most highly experienced fundraisers.
Each consultant carries subject matter expertise in the area assigned. The advantage of a FundraisingForce consultant is the fact that our consultants have walked in your shoes and understand your business inside and out saving you time and project costs.

Stephen Mally
FundraisingForce hires the most seasoned consultants to bring the highest level of expertise to your non-profit organisation or university.
Stephen Mally CFRE FFIA is the Director of FundraisingForce.
Stephen Mally brings over 30 years of fundraising and non-profit consulting to the project. Having served as a 20-year fundraising veteran in the United States for a variety of health care related charities and hospitals, Stephen transitioned to consulting in Asia-Pacific and in Europe in 2008 where he has consulted with over 500 organisations in those regions gaining a vast amount of diverse exposure to diverse organisations, SRM solutions, fundraising programming and fundraising operations.
Stephen acquired his Certified Fundraising Executive (CFRE) credential in 2012. Less than 150 fundraisers in Australia and New Zealand hold the CFRE credential, which is the first globally recognised credential for fundraising professionals. CFRE International certifies experienced fundraising professionals aspiring to the highest standards of ethics, competence and service to the philanthropic sector.
Stephen was named a Fellow of the Fundraising Institute Australia (FIA) in 2017.
Speaking Engagements
Stephen Mally, Director, FundraisingForce, is currently accepting requests for speaking engagements that may be wrapped around his travel schedule.
A frequent presenter, Stephen has spoken at regional, national, and international fundraising and management conferences, including:
- Association of Development and Alumni Professionals in Education (ADAPE)/EducatePlus
- Association of Fundraising Professionals (AFP) Massachusetts
- Association of Fundraising Professionals (AFP) Hong Kong
- Association of Fundraising professionals (AFP) Singapore
- Association of Professional Researchers for Advancement (APRA)
- Blackbaud Conference for Nonprofits United States
- Blackbaud Conference for Nonprofits Asia-Pacific
- Council for Advancement & Support of Education (CASE) Asia-Pacific
- Fundraising & Philanthropy Magazine Australasia
- Fundraising Institute Australia
- JBWere
- The Newport Initiative
- Pathways Australia
- Variety – the Children’s Charity Australia
- Variety – the Children’s Charity International
- Women in Development (WID)
Stephen has also been published in:
- Third Sector Magazine (March 2017).
- The Non-Profit Voyeur (Fundraising and Philanthropy Magazine, April 2014).
- I’m Watching You! Fundraising and Philanthropy Magazine (April 2013 and May 2012).
- Data Hygiene is Everybody’s Business Fundraising and Philanthropy Magazine (April 2011).
- Data Hygiene is Everybody’s Business Fundraising Institute New Zealand (FINZ) (June 2010).
- Ask Your Constituents for Money? You Bet! A white paper for Association of Fundraising Professionals (AFP and Blackbaud (May 2008).
Our Services

CRM Selection
Whether your organisation is selecting a constituent relationship management (CRM) solution for the first-time or is upgrading something already in place, our expert consultants will work with your team to find the perfect solution to meet the requirements of your non-profit organisation or university.
FundraisingForce will assist your charitable organisation to:
- Identify and document organisation-wide requirements.
- Craft a tender for proposals.
- Manage the demonstrations.
- Serve as a bridge between your organisation and the suppliers.
The end result is an ability for your organisation to focus on fundraising and management of your non-profit organisation while being guided through the very difficult and important process to select a solution to meet your organisation-wide requirements.
FundraisingForce has no affinity to any supplier or product in the marketplace. We truly are the independent and objective partners to help you find the best fit for your organisation.

Database Analysis
Not every organisation seeks to replace their constituent relationship management (CRM) system. Some simply need a “tune up” of their CRM solution in order to realign it to meet the non-profit organisation’s business objectives.
Your CRM is the most important asset your organisation owns. Receiving an external, independent analysis is the best way for your organisation to determine if you are making the best use of your CRM. Our firm has experienced consultants who have conducted more than 750 of such analyses over the last several years and has expertise to identify areas for improvement, opportunities to implement best practices, and ways in which your organisation may increase fundraising and decrease costs.

Fundraising Review/
Strategic Planning
Fundraising Review
Have you ever looked at something for weeks, months, or even years, and failed to see the issues or opportunities for improvement? An objective, outsider evaluation of your overall fundraising program is often times the best way to analyse what is working well, which programmes deserve an “early retirement” and where there is a chance for revitalisation or new programmes to take their place.
Fundraising Strategic Planning
A fundraising review is the first step in an overall strategic planning process. A fundraising strategic plan (FSP) is a three-year roadmap to guide your organisation toward a destination. A FSP is a vital component, which identifies the overall fundraising goal of the organisation, breaks the goal into specific strategies by fundraising area, and offers key objectives, tasks, and assignments at the programmatic level. Every person in your organisation will participate in the process to receive total buy-in from your team.
The FSP will include:
- A review of fundraising history, including key income streams and associated expenses.
- A review of gaps across the organisation.
- A comparative analysis to show how your organisation stacks against industry peers.
- Goals, objective and assigned tasks by fundraising area.
- Tools to measure the outcomes of the FSP quarterly, annually and across the lifespan of the plan.

Fundraising Program Management
Whether your organisation lacks fundraising expertise, has experienced a recent staff vacancy, or needs an extra set of hands to achieve fundraising objectives, FundraisingForce has experienced fundraisers who may assist in:
- Direct marketing.
- Regular giving.
- Major Gifts.
- Trusts and Foundations.
- Corporate Partnerships.
- Special Events.
- Donor Stewardship/Donor Care.

Mystery Shopping
Ever wonder how your organisation measures up against industry best practices? FundraisingForce offers a mystery shopping service to gain an independent evaluation of your organisation focused on hey areas, such as:
- Donation/gift giving experience.
- Receipting and acknowledgement processes.
- Repeat solicitations of donors.
- Donor care and stewardship.
FundraisingForce has mystery shoppers how will serve as donors of your organisation and conduct evaluations of multi-channel approaches over a timeframe of months or years. Organisations receive a report post-campaign, as well as an annual report, which offers organisation management insight and objective evaluations.
Testimonials
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Blog
How do you measure up? Outcomes measurement is lacking in NFPs
During a recent guest lecture for the QUT Australian Centre for Philanthropy and Nonprofit Studies, I suggested Australian non-profit organisations do not spend near enough time measuring to outcomes. Program staff and fundraisers are equally guilty of this fact. This might be painting the non-profit community with a broad brush, but I truly believe most organisations […]
Wisconsin Alumni Association offers a great donor care example
I recently gave a donation to the Wisconsin Alumni Association (WAA), which is the alumni association for my alma mater – the University of Wisconsin. The gift is a small token of my appreciation for the way the university set me up for success in life. It is also my way to recognise the terrific work the WAA does […]
Customer complaints – not necessarily a bad thing
Staff of not for profit (NFP) organisations appear to fear complaint calls. No one loves them. But, I believe complaint calls are a good thing. Complaints via telephone calls, letters, Emails, and social media give you something to respond to and to action. Wouldn’t you rather receive a complaint than have someone agitated and no tell you. […]
Two social enterprises worth checking out
By definition, a social enterprise is an organisation that applies commercial strategies to maximise improvements in human and environmental well-being – this may include maximising social impact alongside profits for external shareholders. Over the last few weeks, I have encountered a couple of social enterprises I believe are worth introduction and worth you visiting. The […]
Salvation Army does it again
I’ve talked about standing out in the letterbox in several past blog posts. It’s really the key to successful direct mail. Your piece has to stand out amongst all the postal mail one receives. If the letter does not get opened, it is not going to get a response. Salvation Army stood out in my […]
You are my customer and I am yours
Why is it people do not respond to telephone calls, email communications, or requests for meetings? Some take weeks to respond and others do not respond at all. It’s a source of frustration across most non-profit organisations – internally and externally – when people make contact with others and there is no response or the response […]
Will self service hurt non-profit organisations?
There is a flurry of self-service portals and other self-service mechanisms facing the consumer (and donor) each day. When you visit Coles, Woolworths, K-Mart, Target and others, you are encouraged to use the self-service checkouts. These checkouts can be a bit of a pain when you do something not quite correctly and the machine rejects the […]
Include a Charity Week in Australia
5 September is Include a Charity Week in Australia. What is your charity doing to be part of this campaign? Include a Charity Week draws attention to gifts in wills and offers visibility to the importance of donors, solicitors, and charities working together to increase the number of individuals who are leaving a bequest to charity. […]

Criticism of Australian Olympic Athletes is sickening
I’ve watched, with anger, the criticism of Australia’s Olympic athletes over the last two weeks. Many in the Australian public and the media have criticised Australia’s premier athletes. The criticism occurred while the athletes were still in Rio and, even more, upon their return to Australian soil. Kitty Chiller, 2016 Chief de Mission, spoke eloquently […]
Protect passwords for your CRM
Charity staff need to treat passwords like gold. Some do not. I visit, on average, three clients a week. I see passwords displayed on monitors, posted in workstations, and in other public forums most weeks. It is shocking. In some meetings, I hear things like “just use my login/password”. Instead of the person logging in for […]
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