About Us
FundraisingForce hires only the most highly experienced fundraisers.
Each consultant carries subject matter expertise in the area assigned. The advantage of a FundraisingForce consultant is the fact that our consultants have walked in your shoes and understand your business inside and out saving you time and project costs.

Stephen Mally
FundraisingForce hires the most seasoned consultants to bring the highest level of expertise to your non-profit organisation or university.
Stephen Mally CFRE FFIA is the Director of FundraisingForce.
Stephen Mally brings over 30 years of fundraising and non-profit consulting to the project. Having served as a 20-year fundraising veteran in the United States for a variety of health care related charities and hospitals, Stephen transitioned to consulting in Asia-Pacific and in Europe in 2008 where he has consulted with over 500 organisations in those regions gaining a vast amount of diverse exposure to diverse organisations, SRM solutions, fundraising programming and fundraising operations.
Stephen acquired his Certified Fundraising Executive (CFRE) credential in 2012. Less than 150 fundraisers in Australia and New Zealand hold the CFRE credential, which is the first globally recognised credential for fundraising professionals. CFRE International certifies experienced fundraising professionals aspiring to the highest standards of ethics, competence and service to the philanthropic sector.
Stephen was named a Fellow of the Fundraising Institute Australia (FIA) in 2017.
Speaking Engagements
Stephen Mally, Director, FundraisingForce, is currently accepting requests for speaking engagements that may be wrapped around his travel schedule.
A frequent presenter, Stephen has spoken at regional, national, and international fundraising and management conferences, including:
- Association of Development and Alumni Professionals in Education (ADAPE)/EducatePlus
- Association of Fundraising Professionals (AFP) Massachusetts
- Association of Fundraising Professionals (AFP) Hong Kong
- Association of Fundraising professionals (AFP) Singapore
- Association of Professional Researchers for Advancement (APRA)
- Blackbaud Conference for Nonprofits United States
- Blackbaud Conference for Nonprofits Asia-Pacific
- Council for Advancement & Support of Education (CASE) Asia-Pacific
- Fundraising & Philanthropy Magazine Australasia
- Fundraising Institute Australia
- JBWere
- The Newport Initiative
- Pathways Australia
- Variety – the Children’s Charity Australia
- Variety – the Children’s Charity International
- Women in Development (WID)
Stephen has also been published in:
- Third Sector Magazine (March 2017).
- The Non-Profit Voyeur (Fundraising and Philanthropy Magazine, April 2014).
- I’m Watching You! Fundraising and Philanthropy Magazine (April 2013 and May 2012).
- Data Hygiene is Everybody’s Business Fundraising and Philanthropy Magazine (April 2011).
- Data Hygiene is Everybody’s Business Fundraising Institute New Zealand (FINZ) (June 2010).
- Ask Your Constituents for Money? You Bet! A white paper for Association of Fundraising Professionals (AFP and Blackbaud (May 2008).
Our Services

CRM Selection
Whether your organisation is selecting a constituent relationship management (CRM) solution for the first-time or is upgrading something already in place, our expert consultants will work with your team to find the perfect solution to meet the requirements of your non-profit organisation or university.
FundraisingForce will assist your charitable organisation to:
- Identify and document organisation-wide requirements.
- Craft a tender for proposals.
- Manage the demonstrations.
- Serve as a bridge between your organisation and the suppliers.
The end result is an ability for your organisation to focus on fundraising and management of your non-profit organisation while being guided through the very difficult and important process to select a solution to meet your organisation-wide requirements.
FundraisingForce has no affinity to any supplier or product in the marketplace. We truly are the independent and objective partners to help you find the best fit for your organisation.

Database Analysis
Not every organisation seeks to replace their constituent relationship management (CRM) system. Some simply need a “tune up” of their CRM solution in order to realign it to meet the non-profit organisation’s business objectives.
Your CRM is the most important asset your organisation owns. Receiving an external, independent analysis is the best way for your organisation to determine if you are making the best use of your CRM. Our firm has experienced consultants who have conducted more than 750 of such analyses over the last several years and has expertise to identify areas for improvement, opportunities to implement best practices, and ways in which your organisation may increase fundraising and decrease costs.

Fundraising Review/
Strategic Planning
Fundraising Review
Have you ever looked at something for weeks, months, or even years, and failed to see the issues or opportunities for improvement? An objective, outsider evaluation of your overall fundraising program is often times the best way to analyse what is working well, which programmes deserve an “early retirement” and where there is a chance for revitalisation or new programmes to take their place.
Fundraising Strategic Planning
A fundraising review is the first step in an overall strategic planning process. A fundraising strategic plan (FSP) is a three-year roadmap to guide your organisation toward a destination. A FSP is a vital component, which identifies the overall fundraising goal of the organisation, breaks the goal into specific strategies by fundraising area, and offers key objectives, tasks, and assignments at the programmatic level. Every person in your organisation will participate in the process to receive total buy-in from your team.
The FSP will include:
- A review of fundraising history, including key income streams and associated expenses.
- A review of gaps across the organisation.
- A comparative analysis to show how your organisation stacks against industry peers.
- Goals, objective and assigned tasks by fundraising area.
- Tools to measure the outcomes of the FSP quarterly, annually and across the lifespan of the plan.

Fundraising Program Management
Whether your organisation lacks fundraising expertise, has experienced a recent staff vacancy, or needs an extra set of hands to achieve fundraising objectives, FundraisingForce has experienced fundraisers who may assist in:
- Direct marketing.
- Regular giving.
- Major Gifts.
- Trusts and Foundations.
- Corporate Partnerships.
- Special Events.
- Donor Stewardship/Donor Care.

Mystery Shopping
Ever wonder how your organisation measures up against industry best practices? FundraisingForce offers a mystery shopping service to gain an independent evaluation of your organisation focused on hey areas, such as:
- Donation/gift giving experience.
- Receipting and acknowledgement processes.
- Repeat solicitations of donors.
- Donor care and stewardship.
FundraisingForce has mystery shoppers how will serve as donors of your organisation and conduct evaluations of multi-channel approaches over a timeframe of months or years. Organisations receive a report post-campaign, as well as an annual report, which offers organisation management insight and objective evaluations.
Testimonials
Contact Us
Blog
How a Board Chair Can Set First-Year Actionable KPIs for a New CEO
When a new CEO steps into a nonprofit leadership role, the first year is both a learning period and a critical time for building momentum. One of the most important responsibilities of the Board Chair is to provide clarity, direction, and measurable expectations — and that starts with setting meaningful and actionable KPIs (Key Performance […]
Whose Responsibility Is It to Achieve a Nonprofit’s Strategic Plan?
When a nonprofit organisation sets out to create a strategic plan, it’s a roadmap intended to guide the entire organisation toward mission-driven goals. But once that plan is approved, a common question arises: who is ultimately responsible for ensuring the plan is implemented and successful — the CEO or the Board? The answer is both […]
How a New CEO Can Make a Big Impact in the First 90 Days
The first 90 days in a nonprofit CEO role can define a leader’s long-term success. It’s a period of intense observation, relationship building, and early wins. New CEOs stepping into mission-driven organisations must navigate unique dynamics — from donor relationships and governance responsibilities to community trust and limited resources. Here are key ways a new […]
How a New CEO Can Collaborate with the Board
When a new CEO steps into a nonprofit organisation, one of the most critical relationships to nurture from the outset is the partnership with the Board. This relationship sets the tone for governance, accountability, and ultimately, mission success. For the CEO, aligning closely with the Board can also be the key to achieving personal KPIs […]
New Fiscal Year – What Fundraisers Should Do First
The beginning of a new fiscal year is a golden opportunity for fundraisers. It’s a fresh slate—an ideal time to reflect, refocus, and realign with your charity’s mission and revenue goals. Whether you exceeded last year’s targets or came up short, what you do in the first few weeks of the new fiscal year can […]
Wrapping Up Year-End Tax Appeals: Smart Ways to Close the Gap
As the financial year draws to a close in just four days, many Australian charities are in the final sprint of their year-end tax appeals. It’s a crucial window—tax-deductible giving incentives, donor urgency, and seasonal generosity converge to drive results. But what happens if year-end tax appeals have not met their targets? How can your […]
A Comprehensive CRM Review Every Three Years Is Best Practice for Charities
For many charities, a CRM (Constituent Relationship Management) system like The Raiser’s Edge, Salesforce Nonprofit Cloud, or Microsoft Dynamics is the beating heart of fundraising, donor engagement, and operational success. Yet, all too often, these systems are “set and forget”—rarely reviewed, inadequately governed, and underutilised. A comprehensive CRM review every three years is not just […]
EOFY: How Charities Can Use SMS Effectively
As the end of the financial year (EOFY) approaches in Australia, the final two weeks of tax appeal season represent a critical opportunity for charities to close strong. Donors are making last-minute giving decisions, inboxes are flooded, and letterboxes are overflowing. Amidst this noise, one channel continues to offer unmatched visibility and immediacy: SMS. With […]
How Charities Can Stand Out Amongst the Tax Appeals
Last week, I shared a personal experience that left me reflective—and a little frustrated. Within five minutes, I received two phone calls from the same telemarketing agency, each on behalf of different charities and their tax appeals. By the end of the series of calls, I learned that the same agency was representing at least […]
Telemarketing List Matters in Charity Fundraising
Last Friday evening, I received two telemarketing calls—just five minutes apart—from the same agency. The callers were polite, professional, and represented two different charities. As someone who deeply supports the charity sector, I was struck not by the frequency of the calls but by the complete lack of coordination. If this is happening to someone […]