About Us
FundraisingForce hires only the most highly experienced fundraisers.
Each consultant carries subject matter expertise in the area assigned. The advantage of a FundraisingForce consultant is the fact that our consultants have walked in your shoes and understand your business inside and out saving you time and project costs.

Stephen Mally
FundraisingForce hires the most seasoned consultants to bring the highest level of expertise to your non-profit organisation or university.
Stephen Mally CFRE FFIA is the Director of FundraisingForce.
Stephen Mally brings over 30 years of fundraising and non-profit consulting to the project. Having served as a 20-year fundraising veteran in the United States for a variety of health care related charities and hospitals, Stephen transitioned to consulting in Asia-Pacific and in Europe in 2008 where he has consulted with over 500 organisations in those regions gaining a vast amount of diverse exposure to diverse organisations, SRM solutions, fundraising programming and fundraising operations.
Stephen acquired his Certified Fundraising Executive (CFRE) credential in 2012. Less than 150 fundraisers in Australia and New Zealand hold the CFRE credential, which is the first globally recognised credential for fundraising professionals. CFRE International certifies experienced fundraising professionals aspiring to the highest standards of ethics, competence and service to the philanthropic sector.
Stephen was named a Fellow of the Fundraising Institute Australia (FIA) in 2017.
Speaking Engagements
Stephen Mally, Director, FundraisingForce, is currently accepting requests for speaking engagements that may be wrapped around his travel schedule.
A frequent presenter, Stephen has spoken at regional, national, and international fundraising and management conferences, including:
- Association of Development and Alumni Professionals in Education (ADAPE)/EducatePlus
- Association of Fundraising Professionals (AFP) Massachusetts
- Association of Fundraising Professionals (AFP) Hong Kong
- Association of Fundraising professionals (AFP) Singapore
- Association of Professional Researchers for Advancement (APRA)
- Blackbaud Conference for Nonprofits United States
- Blackbaud Conference for Nonprofits Asia-Pacific
- Council for Advancement & Support of Education (CASE) Asia-Pacific
- Fundraising & Philanthropy Magazine Australasia
- Fundraising Institute Australia
- JBWere
- The Newport Initiative
- Pathways Australia
- Variety – the Children’s Charity Australia
- Variety – the Children’s Charity International
- Women in Development (WID)
Stephen has also been published in:
- Third Sector Magazine (March 2017).
- The Non-Profit Voyeur (Fundraising and Philanthropy Magazine, April 2014).
- I’m Watching You! Fundraising and Philanthropy Magazine (April 2013 and May 2012).
- Data Hygiene is Everybody’s Business Fundraising and Philanthropy Magazine (April 2011).
- Data Hygiene is Everybody’s Business Fundraising Institute New Zealand (FINZ) (June 2010).
- Ask Your Constituents for Money? You Bet! A white paper for Association of Fundraising Professionals (AFP and Blackbaud (May 2008).
Our Services

CRM Selection
Whether your organisation is selecting a constituent relationship management (CRM) solution for the first-time or is upgrading something already in place, our expert consultants will work with your team to find the perfect solution to meet the requirements of your non-profit organisation or university.
FundraisingForce will assist your charitable organisation to:
- Identify and document organisation-wide requirements.
- Craft a tender for proposals.
- Manage the demonstrations.
- Serve as a bridge between your organisation and the suppliers.
The end result is an ability for your organisation to focus on fundraising and management of your non-profit organisation while being guided through the very difficult and important process to select a solution to meet your organisation-wide requirements.
FundraisingForce has no affinity to any supplier or product in the marketplace. We truly are the independent and objective partners to help you find the best fit for your organisation.

Database Analysis
Not every organisation seeks to replace their constituent relationship management (CRM) system. Some simply need a “tune up” of their CRM solution in order to realign it to meet the non-profit organisation’s business objectives.
Your CRM is the most important asset your organisation owns. Receiving an external, independent analysis is the best way for your organisation to determine if you are making the best use of your CRM. Our firm has experienced consultants who have conducted more than 750 of such analyses over the last several years and has expertise to identify areas for improvement, opportunities to implement best practices, and ways in which your organisation may increase fundraising and decrease costs.

Fundraising Review/
Strategic Planning
Fundraising Review
Have you ever looked at something for weeks, months, or even years, and failed to see the issues or opportunities for improvement? An objective, outsider evaluation of your overall fundraising program is often times the best way to analyse what is working well, which programmes deserve an “early retirement” and where there is a chance for revitalisation or new programmes to take their place.
Fundraising Strategic Planning
A fundraising review is the first step in an overall strategic planning process. A fundraising strategic plan (FSP) is a three-year roadmap to guide your organisation toward a destination. A FSP is a vital component, which identifies the overall fundraising goal of the organisation, breaks the goal into specific strategies by fundraising area, and offers key objectives, tasks, and assignments at the programmatic level. Every person in your organisation will participate in the process to receive total buy-in from your team.
The FSP will include:
- A review of fundraising history, including key income streams and associated expenses.
- A review of gaps across the organisation.
- A comparative analysis to show how your organisation stacks against industry peers.
- Goals, objective and assigned tasks by fundraising area.
- Tools to measure the outcomes of the FSP quarterly, annually and across the lifespan of the plan.

Fundraising Program Management
Whether your organisation lacks fundraising expertise, has experienced a recent staff vacancy, or needs an extra set of hands to achieve fundraising objectives, FundraisingForce has experienced fundraisers who may assist in:
- Direct marketing.
- Regular giving.
- Major Gifts.
- Trusts and Foundations.
- Corporate Partnerships.
- Special Events.
- Donor Stewardship/Donor Care.

Mystery Shopping
Ever wonder how your organisation measures up against industry best practices? FundraisingForce offers a mystery shopping service to gain an independent evaluation of your organisation focused on hey areas, such as:
- Donation/gift giving experience.
- Receipting and acknowledgement processes.
- Repeat solicitations of donors.
- Donor care and stewardship.
FundraisingForce has mystery shoppers how will serve as donors of your organisation and conduct evaluations of multi-channel approaches over a timeframe of months or years. Organisations receive a report post-campaign, as well as an annual report, which offers organisation management insight and objective evaluations.
Testimonials
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Blog
Doubletree rooftop garden is another gift that keeps giving
Earlier this week, I wrote about an initiative underway by US telecom T-Mobile. In this post, I highlighted the win/win for T-Mobile and a charity, The Edens Project, which has a cascading effect on the people of Haiti. In an additional post, yesterday I wrote about a captive travel audience and initiatives, which may capture […]
A travel audience is a captive audience
On a flight last week from Sydney to Melbourne, I was reminded by the fact that Virgin Australia does not seem to be promoting an adopted charity or a set of non-profit organisations in flight. Don’t get me wrong. I love Virgin Australia and I have since my first flight on them 7 years ago. My […]
Making a difference – one tree at a time
Gamification. What is it and what’s it got to do with philanthropy? Bob Jacobsen can tell us. Jacobsen works for T-Mobile, a global telecommunications company, as their Senior Manager of Travel. In this role, Jacobsen is charged with incentivising T-Mobile employees to book travel smarter and, ultimately, to save the company money. He realised his […]
It’s Include a Charity Week
It’s Include a Charity Week in Australia. Charities nationwide are pushing the message to donors to include their charity in their wills. If you work for a charity and are not aware of what the Include a Charity campaign is about – the Include a Charity campaign is made up of over 100 of Australia’s […]
Finding the perfect CRM for your non-profit
Fundraising Institute Australia conducts webinars as a member benefit. Yesterday I had the opportunity to present this month’s webinar. My presentation, titled Finding the Perfect CRM for your Non-Profit, highlighted there is no perfect CRM for non-profits and offered participants the FundraisingForce Ten Point CRM Search Process: Requirements gathering – Most organisations cannot fully describe their requirements. […]
Allow staff to resolve issues
Do your staff have the authority to resolve issues presented by donors or prospective donors? Or, do they have to escalate most issues to you to resolve? I recently called a US company to get an issue resolved and my call was transferred from person to person. After the third transfer, and more than […]
If you don’t ask, you do not receive
What is the number one reason charity do not receive donations? It’s not because they lack solid programs. It is not because they do not have strong leadership and vision. The number one reason charities do not receive donations is because they did not ask. Kind of simple, isn’t it? FundraisingForce conducts a comprehensive mystery […]
Australian university performs data cleansing calls
I received a call from an Australian university last week. The caller said she and her teammates were contacting alumni of university X to update their contact details. I told her I was not a member of the alumni community of university X. This response puzzled her. After a major pause, she said “you aren’t?”. When I responded that […]
Stephen Mally/FundraisingForce to present two Webinars
Stephen Mally CFRE, Director of FundraisingForce, will be presenting two upcoming Webinars – the first focused on mystery shopping in the NFP sector and the second on finding the “perfect” CRM for your non-profit organisation. 19 August 2015, 12:00PM – 1:00PM: Secrets to NFP Mystery Shopper In this Webinar, Mally will discuss the background of […]
UW warms this aggressive American fundraiser
I received an enewsletter from my alma mater, the University of Wisconsin, last week. The newsletter header captivated my attention: Have you reached your philanthropic goals for 2015? The opening paragraphs kept my attention: “The end of the year is approaching, but there is still time to take advantage of giving opportunities that will provide […]
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