About Us
FundraisingForce hires only the most highly experienced fundraisers.
Each consultant carries subject matter expertise in the area assigned. The advantage of a FundraisingForce consultant is the fact that our consultants have walked in your shoes and understand your business inside and out saving you time and project costs.

Stephen Mally
FundraisingForce hires the most seasoned consultants to bring the highest level of expertise to your non-profit organisation or university.
Stephen Mally CFRE FFIA is the Director of FundraisingForce.
Stephen Mally brings over 30 years of fundraising and non-profit consulting to the project. Having served as a 20-year fundraising veteran in the United States for a variety of health care related charities and hospitals, Stephen transitioned to consulting in Asia-Pacific and in Europe in 2008 where he has consulted with over 500 organisations in those regions gaining a vast amount of diverse exposure to diverse organisations, SRM solutions, fundraising programming and fundraising operations.
Stephen acquired his Certified Fundraising Executive (CFRE) credential in 2012. Less than 150 fundraisers in Australia and New Zealand hold the CFRE credential, which is the first globally recognised credential for fundraising professionals. CFRE International certifies experienced fundraising professionals aspiring to the highest standards of ethics, competence and service to the philanthropic sector.
Stephen was named a Fellow of the Fundraising Institute Australia (FIA) in 2017.
Speaking Engagements
Stephen Mally, Director, FundraisingForce, is currently accepting requests for speaking engagements that may be wrapped around his travel schedule.
A frequent presenter, Stephen has spoken at regional, national, and international fundraising and management conferences, including:
- Association of Development and Alumni Professionals in Education (ADAPE)/EducatePlus
- Association of Fundraising Professionals (AFP) Massachusetts
- Association of Fundraising Professionals (AFP) Hong Kong
- Association of Fundraising professionals (AFP) Singapore
- Association of Professional Researchers for Advancement (APRA)
- Blackbaud Conference for Nonprofits United States
- Blackbaud Conference for Nonprofits Asia-Pacific
- Council for Advancement & Support of Education (CASE) Asia-Pacific
- Fundraising & Philanthropy Magazine Australasia
- Fundraising Institute Australia
- JBWere
- The Newport Initiative
- Pathways Australia
- Variety – the Children’s Charity Australia
- Variety – the Children’s Charity International
- Women in Development (WID)
Stephen has also been published in:
- Third Sector Magazine (March 2017).
- The Non-Profit Voyeur (Fundraising and Philanthropy Magazine, April 2014).
- I’m Watching You! Fundraising and Philanthropy Magazine (April 2013 and May 2012).
- Data Hygiene is Everybody’s Business Fundraising and Philanthropy Magazine (April 2011).
- Data Hygiene is Everybody’s Business Fundraising Institute New Zealand (FINZ) (June 2010).
- Ask Your Constituents for Money? You Bet! A white paper for Association of Fundraising Professionals (AFP and Blackbaud (May 2008).
Our Services

CRM Selection
Whether your organisation is selecting a constituent relationship management (CRM) solution for the first-time or is upgrading something already in place, our expert consultants will work with your team to find the perfect solution to meet the requirements of your non-profit organisation or university.
FundraisingForce will assist your charitable organisation to:
- Identify and document organisation-wide requirements.
- Craft a tender for proposals.
- Manage the demonstrations.
- Serve as a bridge between your organisation and the suppliers.
The end result is an ability for your organisation to focus on fundraising and management of your non-profit organisation while being guided through the very difficult and important process to select a solution to meet your organisation-wide requirements.
FundraisingForce has no affinity to any supplier or product in the marketplace. We truly are the independent and objective partners to help you find the best fit for your organisation.

Database Analysis
Not every organisation seeks to replace their constituent relationship management (CRM) system. Some simply need a “tune up” of their CRM solution in order to realign it to meet the non-profit organisation’s business objectives.
Your CRM is the most important asset your organisation owns. Receiving an external, independent analysis is the best way for your organisation to determine if you are making the best use of your CRM. Our firm has experienced consultants who have conducted more than 750 of such analyses over the last several years and has expertise to identify areas for improvement, opportunities to implement best practices, and ways in which your organisation may increase fundraising and decrease costs.

Fundraising Review/
Strategic Planning
Fundraising Review
Have you ever looked at something for weeks, months, or even years, and failed to see the issues or opportunities for improvement? An objective, outsider evaluation of your overall fundraising program is often times the best way to analyse what is working well, which programmes deserve an “early retirement” and where there is a chance for revitalisation or new programmes to take their place.
Fundraising Strategic Planning
A fundraising review is the first step in an overall strategic planning process. A fundraising strategic plan (FSP) is a three-year roadmap to guide your organisation toward a destination. A FSP is a vital component, which identifies the overall fundraising goal of the organisation, breaks the goal into specific strategies by fundraising area, and offers key objectives, tasks, and assignments at the programmatic level. Every person in your organisation will participate in the process to receive total buy-in from your team.
The FSP will include:
- A review of fundraising history, including key income streams and associated expenses.
- A review of gaps across the organisation.
- A comparative analysis to show how your organisation stacks against industry peers.
- Goals, objective and assigned tasks by fundraising area.
- Tools to measure the outcomes of the FSP quarterly, annually and across the lifespan of the plan.

Fundraising Program Management
Whether your organisation lacks fundraising expertise, has experienced a recent staff vacancy, or needs an extra set of hands to achieve fundraising objectives, FundraisingForce has experienced fundraisers who may assist in:
- Direct marketing.
- Regular giving.
- Major Gifts.
- Trusts and Foundations.
- Corporate Partnerships.
- Special Events.
- Donor Stewardship/Donor Care.

Mystery Shopping
Ever wonder how your organisation measures up against industry best practices? FundraisingForce offers a mystery shopping service to gain an independent evaluation of your organisation focused on hey areas, such as:
- Donation/gift giving experience.
- Receipting and acknowledgement processes.
- Repeat solicitations of donors.
- Donor care and stewardship.
FundraisingForce has mystery shoppers how will serve as donors of your organisation and conduct evaluations of multi-channel approaches over a timeframe of months or years. Organisations receive a report post-campaign, as well as an annual report, which offers organisation management insight and objective evaluations.
Testimonials
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Blog
Regular reviews of non-profit business processes are essential
Does your organisation conduct regular reviews of business processes? Regular reviews of business processes are essential to any non-profit organisation. Routine analysis of such processes often times uncovers: Inefficiencies. Inadequacies in resourcing. Waste. Lack of competencies. Opportunities for improvement. Ethical or legal issues. Reviews of processes – who to conduct them Organisations may lack the […]
Your non-profit’s staffing for a CRM implementation is critical
In the last post, I wrote about the importance of a healthy relationship with the CRM supplier implementation team. This cannot be understated. I stated this is one of the key parts of a CRM implementation project. Your staffing is another one of the more critical ingredients of a non-profit organisation’s CRM implementation. Getting it […]
When purchasing a CRM, you are purchasing a relationship. Get it right.
When your organisation is purchasing a CRM, you are not just acquiring a piece of software. You are also purchasing a relationship. You need to get it right. A relationship? That’s right. And, it is one of the most important relationships of any supplier relationships your non-profit will hold. Non-profit staff tell me all the […]
Taking advantage of pre-planned marketing campaigns
What are your plans for National Volunteer Week? How about Include a Charity Week? And, finally, Giving Tuesday? Taking advantage of pre-planned marketing campaigns is an important step for Australian charitable organisations. But, many charities do not take advantage of these pre-planned campaigns. Why is that so? Some Australian fundraisers say “Australians do not need […]
University of Wisconsin strong at stating its case for support
The University of Wisconsin has always run very big fundraising campaigns and is strong at stating its case for support. The University of Wisconsin Foundation and the Wisconsin Alumni Association have had great success at mobilising their alumni base to support the university. They do this by telling very good stories. In the Winter 2016 issue […]
Dana Farber asks us to prepare for tax time
Dana Farber asks us to prepare for tax time. It’s no secret Boston’s Dana Farber Cancer Institute (DFCI) has a solid planned giving department. DFCI, in fact, has a solid all around development program. They are the envy of many non-profit organisations and have had superior leadership over the last 15+ years. In this blog […]
Regular giving upgrade? McGrath Foundation – tick
Recently, I wrote about the lack of upgrade strategies in charities when it comes to their regular giving programs. I am a member of a variety of regular giving programs and have rarely, if ever, been asked to upgrade my gift from the original amount. On Saturday, while away on holiday, I received a call […]
A touching recognition letter from Lindsay May
What’s in your letterbox today? A few bills? Some charity appeals? Advertisements for the latest pizza restaurant in the neighbourhood? I received an envelope from Bluestar Direct on Tuesday afternoon. I suspected the envelope contained a follow-up sales piece related to the Fundraising Institute Australia (FIA) Conference two weeks ago. Like you, I’ve received a […]
Is your non-profit’s tax appeal file ready?
Is your non-profit’s end of tax year appeal file ready for your supplier to create your tax appeal? Have you appropriately segmented the file? It is getting late on the calendar – 30 June is nearly upon us. Many charities take the “easy way out” and send the same tax appeal package to everyone on the […]
Stephen Mally offers professional development
Throughout the course of the year, FundraisingForce staff are asked to speak at a large number of conferences and other venues. 2017 is taking shape to be a busy year of presentations to assist people in their professional development. Stephen Mally CFRE FFIA will be making the following planned speaking engagements in 2017 (to date). […]
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