About Us
FundraisingForce hires only the most highly experienced fundraisers.
Each consultant carries subject matter expertise in the area assigned. The advantage of a FundraisingForce consultant is the fact that our consultants have walked in your shoes and understand your business inside and out saving you time and project costs.

Stephen Mally
FundraisingForce hires the most seasoned consultants to bring the highest level of expertise to your non-profit organisation or university.
Stephen Mally CFRE FFIA is the Director of FundraisingForce.
Stephen Mally brings over 30 years of fundraising and non-profit consulting to the project. Having served as a 20-year fundraising veteran in the United States for a variety of health care related charities and hospitals, Stephen transitioned to consulting in Asia-Pacific and in Europe in 2008 where he has consulted with over 500 organisations in those regions gaining a vast amount of diverse exposure to diverse organisations, SRM solutions, fundraising programming and fundraising operations.
Stephen acquired his Certified Fundraising Executive (CFRE) credential in 2012. Less than 150 fundraisers in Australia and New Zealand hold the CFRE credential, which is the first globally recognised credential for fundraising professionals. CFRE International certifies experienced fundraising professionals aspiring to the highest standards of ethics, competence and service to the philanthropic sector.
Stephen was named a Fellow of the Fundraising Institute Australia (FIA) in 2017.
Speaking Engagements
Stephen Mally, Director, FundraisingForce, is currently accepting requests for speaking engagements that may be wrapped around his travel schedule.
A frequent presenter, Stephen has spoken at regional, national, and international fundraising and management conferences, including:
- Association of Development and Alumni Professionals in Education (ADAPE)/EducatePlus
- Association of Fundraising Professionals (AFP) Massachusetts
- Association of Fundraising Professionals (AFP) Hong Kong
- Association of Fundraising professionals (AFP) Singapore
- Association of Professional Researchers for Advancement (APRA)
- Blackbaud Conference for Nonprofits United States
- Blackbaud Conference for Nonprofits Asia-Pacific
- Council for Advancement & Support of Education (CASE) Asia-Pacific
- Fundraising & Philanthropy Magazine Australasia
- Fundraising Institute Australia
- JBWere
- The Newport Initiative
- Pathways Australia
- Variety – the Children’s Charity Australia
- Variety – the Children’s Charity International
- Women in Development (WID)
Stephen has also been published in:
- Third Sector Magazine (March 2017).
- The Non-Profit Voyeur (Fundraising and Philanthropy Magazine, April 2014).
- I’m Watching You! Fundraising and Philanthropy Magazine (April 2013 and May 2012).
- Data Hygiene is Everybody’s Business Fundraising and Philanthropy Magazine (April 2011).
- Data Hygiene is Everybody’s Business Fundraising Institute New Zealand (FINZ) (June 2010).
- Ask Your Constituents for Money? You Bet! A white paper for Association of Fundraising Professionals (AFP and Blackbaud (May 2008).
Our Services

CRM Selection
Whether your organisation is selecting a constituent relationship management (CRM) solution for the first-time or is upgrading something already in place, our expert consultants will work with your team to find the perfect solution to meet the requirements of your non-profit organisation or university.
FundraisingForce will assist your charitable organisation to:
- Identify and document organisation-wide requirements.
- Craft a tender for proposals.
- Manage the demonstrations.
- Serve as a bridge between your organisation and the suppliers.
The end result is an ability for your organisation to focus on fundraising and management of your non-profit organisation while being guided through the very difficult and important process to select a solution to meet your organisation-wide requirements.
FundraisingForce has no affinity to any supplier or product in the marketplace. We truly are the independent and objective partners to help you find the best fit for your organisation.

Database Analysis
Not every organisation seeks to replace their constituent relationship management (CRM) system. Some simply need a “tune up” of their CRM solution in order to realign it to meet the non-profit organisation’s business objectives.
Your CRM is the most important asset your organisation owns. Receiving an external, independent analysis is the best way for your organisation to determine if you are making the best use of your CRM. Our firm has experienced consultants who have conducted more than 750 of such analyses over the last several years and has expertise to identify areas for improvement, opportunities to implement best practices, and ways in which your organisation may increase fundraising and decrease costs.

Fundraising Review/
Strategic Planning
Fundraising Review
Have you ever looked at something for weeks, months, or even years, and failed to see the issues or opportunities for improvement? An objective, outsider evaluation of your overall fundraising program is often times the best way to analyse what is working well, which programmes deserve an “early retirement” and where there is a chance for revitalisation or new programmes to take their place.
Fundraising Strategic Planning
A fundraising review is the first step in an overall strategic planning process. A fundraising strategic plan (FSP) is a three-year roadmap to guide your organisation toward a destination. A FSP is a vital component, which identifies the overall fundraising goal of the organisation, breaks the goal into specific strategies by fundraising area, and offers key objectives, tasks, and assignments at the programmatic level. Every person in your organisation will participate in the process to receive total buy-in from your team.
The FSP will include:
- A review of fundraising history, including key income streams and associated expenses.
- A review of gaps across the organisation.
- A comparative analysis to show how your organisation stacks against industry peers.
- Goals, objective and assigned tasks by fundraising area.
- Tools to measure the outcomes of the FSP quarterly, annually and across the lifespan of the plan.

Fundraising Program Management
Whether your organisation lacks fundraising expertise, has experienced a recent staff vacancy, or needs an extra set of hands to achieve fundraising objectives, FundraisingForce has experienced fundraisers who may assist in:
- Direct marketing.
- Regular giving.
- Major Gifts.
- Trusts and Foundations.
- Corporate Partnerships.
- Special Events.
- Donor Stewardship/Donor Care.

Mystery Shopping
Ever wonder how your organisation measures up against industry best practices? FundraisingForce offers a mystery shopping service to gain an independent evaluation of your organisation focused on hey areas, such as:
- Donation/gift giving experience.
- Receipting and acknowledgement processes.
- Repeat solicitations of donors.
- Donor care and stewardship.
FundraisingForce has mystery shoppers how will serve as donors of your organisation and conduct evaluations of multi-channel approaches over a timeframe of months or years. Organisations receive a report post-campaign, as well as an annual report, which offers organisation management insight and objective evaluations.
Testimonials
Contact Us
Blog
A CRM is is a relational solution, not a transactional database
Think about your non-profit organisation’s Constituent Relationship Management (CRM) solution for a moment. Is it configured and designed so you are you able to fully record a constituent and their contact details? Tick. Are you able to record a donation and associated details? Tick. Does it end there? Issue. A CRM needs to be relational […]
Do we really need a new CRM?
Searching for a new CRM is a complicated process. But, when done right, landing the perfect CRM is a great feeling and a wonderful accomplishment. Change is nice. But, remember the new car smell only lasts so long. Ask your organisation, do we really need a new CRM? It is typical for organisation leaders to […]
Face to Face Fundraisers – do not need to be out of site out of mind
Do you often worry what your face to face fundraisers may be doing to capture the attention of prospective donors on the streets in the capital cities of Australia? Are they stopping prospects in their tracks? Reaching out to shake the prospect’s hands? What are they saying to the prospect to get them to surrender […]
THE most important consideration when selecting a payment gateway
Your payment gateway. Cost per transaction? Sure, it is important. Onshore support? Yes, it is crucial. The ability to collect payment via all credit card types? Yes, that is important, too. But, card portability is THE most important consideration when selecting a payment gateway. Role of the Payment Gateway The role of the payment gateway […]
Is our non-profit organisation ready for a new CRM?
Searching for a new constituent relationship management (CRM) solution is no easy task. The process, as I outlined in a recent Fundraising & Philanthropy Magazine article, requires 10 steps to do it right. There is an important process prior to those 10 steps and that process involves asking the question is our non-profit organisation ready […]
Tap to donate – as productive as a gold coin donation?
Tap to donate devices are popping up in many locations. I have recently seen tap to donate devices in the Virgin Australia Lounges, the Qantas Lounges, and other high-end venues. The devices are asking for a $5 or $10 donation for charities like Cure Cancer Australia and Starlight Foundation. Is tap to donate – as […]
Data cleansing – it’s now or never for your Tax Appeal
You have just finished the Christmas Appeal and you are already thinking tax-time, right? There is no rest time for today’s active fundraising program. Preparations for the Tax Appeal mean more than just writing copy, designing creative, and thinking about data segmentation. You also need to be thinking about data cleansing – it’s now or […]
BPay – is it a lucrative option for Australian charities to offer?
There are hundreds of charitable organisations sending me appeals throughout the course of the year. Animal welfare, health, education, international aid organisations, and others send me appeals for one off and regular gifts. It is rare a non-profit organisation offers the opportunity to make the gift via BPAY. Is BPAY a lucrative option for Australian […]
Does age define who gets solicited by nonprofit street canvassers?
On any given day, Australian non-profits blanket the streets and parks of capital cities to solicit regular gifts from passersby. I never get stopped by those soliciting for health, environmental, international aid, and other types of charities. Does age define who gets solicited by nonprofit street canvassers or face to face fundraisers? Street canvassers are […]
Clive Palmer sent an unsolicited SMS…again
Last week I wrote about Australian politician Clive Palmer sending an unsolicited text. Clive Palmer sent an unsolicited SMS…again. This new text suggested, if elected, he will work to stop politicians from sending unsolicited texts. I asked the obvious question – why send an unsolicited text just to suggest you are working to end unsolicited texts […]
You must be logged in to post a comment.