About Us
FundraisingForce hires only the most highly experienced fundraisers.
Each consultant carries subject matter expertise in the area assigned. The advantage of a FundraisingForce consultant is the fact that our consultants have walked in your shoes and understand your business inside and out saving you time and project costs.

Stephen Mally
FundraisingForce hires the most seasoned consultants to bring the highest level of expertise to your non-profit organisation or university.
Stephen Mally CFRE FFIA is the Director of FundraisingForce.
Stephen Mally brings over 30 years of fundraising and non-profit consulting to the project. Having served as a 20-year fundraising veteran in the United States for a variety of health care related charities and hospitals, Stephen transitioned to consulting in Asia-Pacific and in Europe in 2008 where he has consulted with over 500 organisations in those regions gaining a vast amount of diverse exposure to diverse organisations, SRM solutions, fundraising programming and fundraising operations.
Stephen acquired his Certified Fundraising Executive (CFRE) credential in 2012. Less than 150 fundraisers in Australia and New Zealand hold the CFRE credential, which is the first globally recognised credential for fundraising professionals. CFRE International certifies experienced fundraising professionals aspiring to the highest standards of ethics, competence and service to the philanthropic sector.
Stephen was named a Fellow of the Fundraising Institute Australia (FIA) in 2017.
Speaking Engagements
Stephen Mally, Director, FundraisingForce, is currently accepting requests for speaking engagements that may be wrapped around his travel schedule.
A frequent presenter, Stephen has spoken at regional, national, and international fundraising and management conferences, including:
- Association of Development and Alumni Professionals in Education (ADAPE)/EducatePlus
- Association of Fundraising Professionals (AFP) Massachusetts
- Association of Fundraising Professionals (AFP) Hong Kong
- Association of Fundraising professionals (AFP) Singapore
- Association of Professional Researchers for Advancement (APRA)
- Blackbaud Conference for Nonprofits United States
- Blackbaud Conference for Nonprofits Asia-Pacific
- Council for Advancement & Support of Education (CASE) Asia-Pacific
- Fundraising & Philanthropy Magazine Australasia
- Fundraising Institute Australia
- JBWere
- The Newport Initiative
- Pathways Australia
- Variety – the Children’s Charity Australia
- Variety – the Children’s Charity International
- Women in Development (WID)
Stephen has also been published in:
- Third Sector Magazine (March 2017).
- The Non-Profit Voyeur (Fundraising and Philanthropy Magazine, April 2014).
- I’m Watching You! Fundraising and Philanthropy Magazine (April 2013 and May 2012).
- Data Hygiene is Everybody’s Business Fundraising and Philanthropy Magazine (April 2011).
- Data Hygiene is Everybody’s Business Fundraising Institute New Zealand (FINZ) (June 2010).
- Ask Your Constituents for Money? You Bet! A white paper for Association of Fundraising Professionals (AFP and Blackbaud (May 2008).
Our Services

CRM Selection
Whether your organisation is selecting a constituent relationship management (CRM) solution for the first-time or is upgrading something already in place, our expert consultants will work with your team to find the perfect solution to meet the requirements of your non-profit organisation or university.
FundraisingForce will assist your charitable organisation to:
- Identify and document organisation-wide requirements.
- Craft a tender for proposals.
- Manage the demonstrations.
- Serve as a bridge between your organisation and the suppliers.
The end result is an ability for your organisation to focus on fundraising and management of your non-profit organisation while being guided through the very difficult and important process to select a solution to meet your organisation-wide requirements.
FundraisingForce has no affinity to any supplier or product in the marketplace. We truly are the independent and objective partners to help you find the best fit for your organisation.

Database Analysis
Not every organisation seeks to replace their constituent relationship management (CRM) system. Some simply need a “tune up” of their CRM solution in order to realign it to meet the non-profit organisation’s business objectives.
Your CRM is the most important asset your organisation owns. Receiving an external, independent analysis is the best way for your organisation to determine if you are making the best use of your CRM. Our firm has experienced consultants who have conducted more than 750 of such analyses over the last several years and has expertise to identify areas for improvement, opportunities to implement best practices, and ways in which your organisation may increase fundraising and decrease costs.

Fundraising Review/
Strategic Planning
Fundraising Review
Have you ever looked at something for weeks, months, or even years, and failed to see the issues or opportunities for improvement? An objective, outsider evaluation of your overall fundraising program is often times the best way to analyse what is working well, which programmes deserve an “early retirement” and where there is a chance for revitalisation or new programmes to take their place.
Fundraising Strategic Planning
A fundraising review is the first step in an overall strategic planning process. A fundraising strategic plan (FSP) is a three-year roadmap to guide your organisation toward a destination. A FSP is a vital component, which identifies the overall fundraising goal of the organisation, breaks the goal into specific strategies by fundraising area, and offers key objectives, tasks, and assignments at the programmatic level. Every person in your organisation will participate in the process to receive total buy-in from your team.
The FSP will include:
- A review of fundraising history, including key income streams and associated expenses.
- A review of gaps across the organisation.
- A comparative analysis to show how your organisation stacks against industry peers.
- Goals, objective and assigned tasks by fundraising area.
- Tools to measure the outcomes of the FSP quarterly, annually and across the lifespan of the plan.

Fundraising Program Management
Whether your organisation lacks fundraising expertise, has experienced a recent staff vacancy, or needs an extra set of hands to achieve fundraising objectives, FundraisingForce has experienced fundraisers who may assist in:
- Direct marketing.
- Regular giving.
- Major Gifts.
- Trusts and Foundations.
- Corporate Partnerships.
- Special Events.
- Donor Stewardship/Donor Care.

Mystery Shopping
Ever wonder how your organisation measures up against industry best practices? FundraisingForce offers a mystery shopping service to gain an independent evaluation of your organisation focused on hey areas, such as:
- Donation/gift giving experience.
- Receipting and acknowledgement processes.
- Repeat solicitations of donors.
- Donor care and stewardship.
FundraisingForce has mystery shoppers how will serve as donors of your organisation and conduct evaluations of multi-channel approaches over a timeframe of months or years. Organisations receive a report post-campaign, as well as an annual report, which offers organisation management insight and objective evaluations.
Testimonials
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Blog

Is a CRM replacement project really necessary? Conduct a CRM Review first
It’s a new year. Are you thinking of replacing your organisation’s constituent relationship management (CRM) solution? CRM replacement projects are plentiful with more universities and not for profits making the decision to replace their solution. But, is a CRM replacement project really necessary? In my experience, a CRM does not always require replacing, rather, an existing CRM simply requires the attention it deserves. A CRM review may be the best first step. It might just save you thousands, or hundreds of thousands, of dollars.

Salvation Army – first with their Christmas Appeal
My Mom always used to say it felt like Christmas came earlier each and every year. Each year I watch to see which non-profit organisation will be first to send their Christmas appeal. The Salvation Army is first with their Christmas appeal this year. The Salvation Army appeal arrived on 1 October. For the fourth […]

An Addressee and Salutation are a basic piece of data
An Addressee and Salutation are a basic piece of CRM function. A basic piece of data which, if done incorrectly, can really turn off a donor.

What will you do differently in the year 2020?
It’s the first official day back at work after the long Christmas and New Year holidays. It is a time of renewal, of refresh, and of reset. I hope your batteries are recharged and you have a boost in energy to welcome what will greet you when you set at your desk for the first time since the last decade! What are your plans for the new year? What will you do differently so the year 2020 looks very different than the year 2019?

My experience cancelling some recurring donations
I cancelled some recurring donations just prior to New Year’s evening. I decided I had given to these nonprofit organisations for several years. Some of them I had not heard from in many months and one I had not heard from except when they wanted more money. I thought I would share my experience cancelling […]

#GivingTuesday – a worldwide effort to encourage philanthropy and volunteerism.
Each year I write a blog post about #GivingTuesday. In these posts, I encourage non-profit organisations across Australia to join this dynamic global campaign, which focuses on driving people and entities to give money, time, and product during one 24-hour period. #GivingTuesday is the original Giving Day, not simply focused on your organisation, but on […]

EOFY receipting – far easier than a root canal
Non-profit organisations Australia-wide dread them similar to a root canal. It’s the EOFY receipting process. Charities that have their process down already have sent their end of year receipt. Those who don’t need to know that EOFY receipting is far easier than a root canal. This week, I received a fantastic EOFY receipt from Bush […]

Staff turnover is a real hindrance to fruitful and relationships
During a workshop at an international aid organisation in Sydney this week, we had a conversation about relationship fundraising and the importance of staff retention. It takes a long time to build trusting relationships with major donor, legacy, trust and foundation, and corporate partner prospects and donors. Staff turnover is a real hindrance to fruitful […]
Sharing hotel toiletries with the homeless of Sydney
FundraisingForce has been in business for five years as of April 2019. Over the last five years, I have travelled extensively to meet with clients and for client engagements. Travel has included Australian domestic travel, as well as international travel to the US, Europe, Asia, and Asia-Pacific. I may spend up to five nights in […]
Thank you – an easy thing to say
It is the easiest task to do, yet it is often times overlooked in our day-to-day responsibilities. In the rush to get stuff done, including finding new donors, asking for that next big gift, we are overlooking the most important task. I am talking about saying thank you to donors, volunteers, and staff. We all need to […]
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