Another difference between US and AUS fundraising

fsuLast week, I blogged about a few differences between US and AUS fundraising. In the blog post, I discussed some key areas where the US hospital was far more aggressive than Australian non-profit organisations.

Yesterday, I received an eMail from Florida State University (FSU) asking me to donate long-term appreciated stocks. Appreciated stocks are securities which are worth more than their original purchase price. Gifts of securities are quite common amongst donors to charities in the US. Donors are encouraged to donate because of the tax benefit to the donor. Donor’s may gain a tax benefit equal to the full market value of the securities.

It is rare I hear about gifts of securities amongst even the largest of non-profit organisations in Australia.