Charity Christmas cards Archives

Stephen Mally Charity Christmas cards, Charity greeting cards, Christmas cards, Google, Google search

Charity Christmas cards – have you purchased?

Christmas balls in winter setting,Winter holidays concept.

Christmas cards are certainly not sent at the same volume of the ’80s, ’90s, or, even, ten years ago. However, Christmas cards are still sent by many suppliers and individuals.

Have you purchased your Christmas cards to send to customers, family, friends and neighbours? Are the greeting cards benefitting a charity?

For anyone who still needs to select cards to send this season, I searched “charity greeting cards Australia” on Google to see what is available in the market. When I performed this Google search, I was surprised by two factors:

How few direct charity programs appearing on the first page of the search.
The number of companies selling cards and allowing consumers to designate the benefiting charity.

Three direct charity programs resulted from this Google search, including: Oxfam, The Smith Family Foundation, and Surf Life Saving Foundation.

Yet, five companies offering greeting card sales, with the ability to designate a benefitting a charity, appeared in the same Google search results. Those companies, include:

Some companies resell charity Christmas cards, while others give you the freedom to design your card and designate the charity of your choice to benefit from a percentage of the cost.

There is a lot of competition in the charity greeting card space. It is likely most consumers do not decide to purchase a set organisation’s cards based on a Google search. Nonetheless, to stand out to those who may search online for cards, and above the corporate programs, charities need to do a better job to improve their standing in search results.

Daniel Bernstein Australian charity Christmas cards, Charities, Charity Christmas cards, Fundraising, NFP, Non-profit

35 Days until Christmas – Time to get your Charity Holiday Cards

It’s mid-November and we are already starting to see the countdown of the number of days until Christmas. As part of my personal tasks of things to do now is start organising my holiday card list, so I can get my “best wishes” sent to friends and family.

But first, I need to find the cards I plan to send. This week, as I started looking, I noticed quite a few charities are selling holiday cards with their branding, including their name and logo. Being the in the philanthropy sector, I always gravitate to purchasing these kind of cards. There is an extra feeling of goodness when I know some percentage of the sale of the cards is going back to a deserving charity. Additionally, I get to spread the word of the good works of these charities to all whom I send the cards.

This year, you will find a few organisations have their cards available though newsagents (Prostate Cancer Foundation of Australia and Multiple Sclerosis), while others are found at Australia Post (Starlight Children’s Foundation, Lifeline and Careflight). I encourage all of you who are sending cards this year to consider choosing cards associated with a charity. It could be one you already support with donations or take this opportunity to choose a card from an organisation that is new to you as a supporter. Buying holiday cards might just be the small thing that pushes you off the fence to become a financial supporter for the charity.

In addition to buying and sending these affiliated holiday cards, consider supporting organisations that produce fundraising calendars. Many organisations produce a calendar for their cause. I found a firefighter calendar that benefits the Children’s Hospital Foundation and the Children’s Hospital at Westmead Burns unit Firefighters calendar.

It’s also important to consider this as a moment where you can learn a bit more about the mission and projects of the charity for whom you sending the cards and maybe make a cash donation as well.

And since Christmas and New Year’s come EVERY year, if you currently work for a non-profit organisation, you might consider producing one of these items next year. It could be a new way for you to connect to the community and bring more donors and dollars to your charity.