How a New CEO Can Make a Big Impact in the First 90 Days
The first 90 days in a nonprofit CEO role can define a leader’s long-term success. It’s a period of intense observation, relationship building, and early wins. New CEOs stepping into mission-driven organisations must navigate unique dynamics — from donor relationships and governance responsibilities to community trust and limited resources.
Here are key ways a new CEO can make a meaningful impact in those critical early days:
1. Listen First, Lead Second
Start by learning — not just about programs and finances, but about culture, history, and people. Conduct listening tours with staff, Board members, donors, volunteers, and service recipients. Ask what’s working, what’s not, and what success would look like. This builds trust, surfaces valuable insights, and signals respect for the organisation’s legacy.
2. Clarify the Mission and Strategic Priorities
A clear understanding of the mission and current strategic plan helps the CEO align their work and decisions. Revisit the strategic plan with the Board and leadership team to identify priority areas for the next 6–12 months. If the organisation doesn’t have a strategic plan, consider initiating a light-touch planning process to set focus and direction.
3. Establish Strong Board Relationships
A productive CEO–Board relationship is foundational. Meet one-on-one with each Board member to understand their background, expectations, and aspirations for the organisation. Regular check-ins with the Board Chair and transparent communication set the tone for effective governance and support.
4. Communicate Early and Often
Internal and external stakeholders are paying close attention in the first few months. Use this time to clearly and confidently communicate your vision, values, and priorities. Staff town halls, donor updates, and community messages can help unify the organisation and reinforce momentum.
5. Assess Organisational Health
Review financials, staffing structures, technology, and fundraising performance. Work with the leadership team to identify any urgent risks, stalled projects, or resource gaps. Understanding internal systems early can prevent surprises down the line.
6. Secure a “New CEO Quick Win“
Identify and deliver on a small but meaningful improvement — whether it’s a new staff recognition program, an overdue policy update, or reactivating a donor relationship. Early wins demonstrate action and instill confidence.
7. Set Leadership Expectations and Culture
Articulate how you lead and what you value — whether it’s transparency, collaboration, innovation, or equity. Early behaviours set cultural expectations, so model the tone you want for the organisation.
In Summary
A nonprofit CEO’s first 90 days are a rare window of opportunity to inspire confidence, align teams, and lay the foundation for long-term success. By listening deeply, aligning to mission, and acting with intention, a new CEO can make a powerful early impact — one that sets the stage for bold progress and lasting change.
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