McGrath Foundation sent a superb donor care video to all their regular givers yesterday.
In the video message, Glenn McGrath repeatedly uses words such as “you” and “your” as he expresses heartfelt thanks. It is 50 seconds of gratitude, wrapped up in a low cost film, and blasted out to every regular donor via Email.
Looking for a best practice donor care piece? McGrath Foundation set an example for all charities to follow in the new financial year.