It’s a new month and the first full work week of August 2014. Take four important steps today for donor care.
Call a major donor who has not heard from your organisation in a while. Simply ask how they are going, tell them two or three exciting things happening with your organisation, and thank them for their support in the past.
Call a first time donor to your organisation. Welcome them, thank them for their support, and tell them two or three exciting things that their support is making possible.
Call a volunteer. Thank them for the time they have given to your organisation and tell them how much you appreciate them.
Record all of the above conversations in your donor database/CRM. Don’t just record the logistics of the call — who, what, when, and how – but, record what was said on the call.
Make these calls before your work week takes over and you forget what is important – donors and volunteers. It’s about the people. People make your organisation happen!
Stephen Mally brings over 30 years of fundraising and non-profit consulting to the project. Having served as a 20-year fundraising veteran in the United States for a variety of health care related charities and hospitals, Stephen transitioned to consulting in Asia-Pacific and in Europe in 2008 where he has consulted with over 500 organisations in those regions gaining a vast amount of diverse exposure to diverse organisations, SRM solutions, fundraising programming and fundraising operations.
Stephen acquired his Certified Fundraising Executive (CFRE) credential in 2012. Less than 150 fundraisers in Australia and New Zealand hold the CFRE credential, which is the first globally recognised credential for fundraising professionals. CFRE International certifies experienced fundraising professionals aspiring to the highest standards of ethics, competence and service to the philanthropic sector.
Stephen was named a Fellow of the Fundraising Institute Australia (FIA) in 2017.
