It’s the holiday season – a time of year of well wishes and surprises. As a donor to hundreds of Australian non profit organisations, I am most surprised by the lack of well wishes from charities this year.
I have received plenty of requests for support via Christmas since September. However, to date, I have received a total of three greetings or wishes from – one from charitable organisation and two from professional organisations.
The Sydney Opera House is the only non profit organisation to take the time to send Christmas greetings. The greeting, via Email, was multi-purpose, including: offering joyful wishes of the holiday season, as well as a calendar of upcoming events, and the opportunity to take in all the Opera House offers.
The other two greetings received were from professional organisations, including CFRE International and Australian Direct Marketing Association (ADMA).
As we rush out of the office to commence our Christmas and New Year’s breaks, it takes nothing more than a few minutes to craft an email and include a holiday graphic to let donors, volunteers, and others know you appreciate their support and to remind them there is ample opportunity to give one last gift before year end.
Charities tend to spend a significant time planning and analysing appeals. Why not take a bit of time to express appreciation and to wish your donors well in the New Year?
Merry Christmas and Happy New Year from FundraisingForce.